What is Interactive Content?
Interactive content actively engages the audience, transforming passive consumption into active participation. Unlike static documents like PowerPoints or PDFs, interactive content includes elements like product tours, embedded videos, interactive infographics, clickable call-to-actions, AI features, and easy sharing.
These tools not only make learning more fun but also help track user engagement and impact. Through interactive content, creators can enhance the content experience and win customers' attention, providing a more dynamic and engaging way to learn and interact with information.
The NAS Academy’s Creator Accelerator Program brochure is an excellent example of how interactive features can enhance the learning experience. The program includes various interactive elements designed to engage participants actively.
Why is Interactive Content Important?
Mediafly's review of over 160,000 content shares showed that digital selling increased content views by 207% during the pandemic. Customers using interactive content saw a 94% higher increase in content views compared to those using static content. Interactive content also sees 52.6% more engagement, with users spending an average of 13 minutes on it versus 8.5 minutes on static content.
In addition, interactive content improves SEO rankings. When users spend more time on a webpage and interact with its elements, search engines see this as a sign of valuable content. This can boost a website's ranking, making it easier for more people to find the information.
When you keep creating interactive content and reviewing its impact with platforms like RELAYTO, the content will help you win customers. This approach not only educates but also entertains, making it an important feature in modern digital marketing.
Why These 6 Features Are Essential for Interactive Content
Product tours
Developing product tour content allows users to explore features and functions at their own pace, enhancing understanding and retention.
Case: HubSpot: Product Demo
Embedding Videos
Videos make content dynamic and engaging. They help explain complex ideas in a simple, visual way.
Case: FinTech Innovation Lab London:The FinTech Impact Report
Create interactive Infographics
These combine visuals with interactive elements, making information easier to understand and more enjoyable to explore.
Case: Interactive Campus Map Dreamforce
Interactive Text and Clickable Call-to-Actions
These elements encourage user interaction, making the content experience more engaging and memorable.
Case: BCG | The Digital Imperative for CMOs
Summarizing main points with AI content chat
Summarizing main points using AI can make content more accessible and easier to understand, providing quick and clear insights.
Case: Handbook: Selling SaaS Globally
Easy to Share with stakeholders
Content that can be easily shared with others increases its reach and impact, helping to win more customers.
In sum, interactive content makes learning fun and trackable. Essential features include product tours, embedded videos, interactive infographics, clickable call-to-actions, AI summaries, and easy sharing. These elements turn static documents like PowerPoints into engaging experiences, helping to win customers.
Use RELAYTO to create interactive content. Book a demo here.
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The fastest way to build digital experiences. We empower businesses to convert PDFs, presentations and other content into interactive experiences & webpages with instant branding, analytics & more.
