WHAT IS AR / VR (AS WE DEFINE IT?)  Augmented reality (AR): A hybrid reality tech that combines the real world with a rendered one. Magic Leap‘s headset, still in development, is an example in the category. (Mixed- reality, a merging of real and virtual worlds, is used somewhat interchangeably and bucketed here)  Virtual reality (VR): a virtual world that is completely rendered. Examples here would include Jaunt, which enables cinematic VR.  Both/Other: technologies that enable both AR and VR. An example is Eyefluence, which offers eye-tracking technology that can be applied to both virtual and augmented reality systems. #ARVR www.cbinsights.com 17