• Pioneering Google Glass project was ultimately unloved by consumers • Moved into low-end mobile VR with Cardboard • Reported in May that 5M Cardboards were in hands of consumers (distributed widely via partnership with NY Times); Cardboard App has hit 50M downloads in Play store • Auto • Soon announcing plans for mobile VR platform Daydream • Investor in well-funded AR startup Magic Leap • In addition to its low-end mobile VR initiative (and retooling Android OS to handle VR), Google is reportedly working on a standalone headset that would not require a tether to a Source: Wall Street Journal, TechCrunch, Fortune, Wall Street Journal PC or game console @cbinsights @c#binarsvighr ts #autotech 43 #ARVR