STRIVING TO BE EXEMPLARY PAGE 2 OUR BRAND PURPOSE PAGE 7 GOVERNANCE FOR RESPONSIBILITY AND SUSTAINABILITY PAGE 67 IN THIS REPORT A HISTORY OF SETTING THE TREND FOR LUXURY PAGE 4 CHANEL TODAY PAGE 9 CSR GOVERNANCE PAGE 70 A COMMITTED LUXURY LEADER PAGE 37 A HUMAN-DRIVEN COMPANY PAGE 49 A CREATION-DRIVEN BRAND PAGE 15