Creation at CHANEL relies on savoir faire. Throughout our history, we have set the trend for collaborating closely with artisans whose exceptional craft skills have been honed and inherited over many decades. By acquiring and investing in houses of traditional expertise, and forming partnerships, we are helping safeguard this cultural heritage in our supply chains wherever we can, preserving and developing savoir faire for future generations. Savoir faire is one of the most vital conditions for creation at CHANEL, and an inseparable part of our cultural heritage. Our creativity is a direct result of a continuous dialogue between our in-house creators and highly skilled craft practitioners working in a range of traditional professions. Savoir faire plays a role throughout our business, and across all our activities. Our WATCHES & FINE JEWELRY activity depends on the expertise of our traditional French jewelry workshop, the High Jewelry Vendôme Atelier. The perfumes our FRAGRANCES & BEAUTY activity creates are developed through our close association with flower growers from the historic perfume - making region of Grasse, in the South of France. SAVOIR FAIRE A CREATION-DRIVEN BRAND