OUR APPROACH How does CHANEL innovate? By bringing together both complementary and contrasting areas of expertise, by developing a quick-thinking management approach, and by creating synergies that allow us to push the boundaries of creativity in bold, unexpected ways. We’ve been able to marry traditional savoir faire craft skills with cutting-edge technologies, resulting in highly innovative pieces, for example, a 3D-printed CHANEL jacket created by Maison Lesage. At the corporate level, we have created a dedicated innovation practice to accelerate our ability to rapidly test, learn, and drive long-term innovation designed to future-proof CHANEL. An experimentation engine, the practice focuses on future-forward solutions that are transversal within CHANEL and take a 5+ year perspective. Its strategic areas of focus are designed to help ensure all our clients and employees continue to truly feel and experience the CHANEL difference. Today, the innovation process is also firmly established in each activity. In this way, we unearth new ideas and potential avenues for the business to follow so our model can evolve along a more sustainable path. Following are some examples of this in practice through our Pantin lab. PANTIN LABORATORY: LEADING INNOVATION IN COSMETICS CHANEL opened is first cosmetic lab in 1976 in Pantin, on the outskirts of Paris. The Pantin site employs more than 180 scientists, from biologists to ethnobotanists, from chemical analysts to toxicologists, from chemists to process engineers, and from evaluations experts to molecular biologists. As a result, it designs new technologies, both in-house and with external partners, for the production of plant-based active ingredients, all the while assessing formulas for safety and ecological responsibility in order to be at the leading edge of new thinking and practice. CHANEL has a specific team whose role is to integrate CSR within the R&D function in order to foster sustainable innovation at the core of the development process for our beauty products. NEW TECHNOLOGIES FOR PLANT- BASED ACTIVE INGREDIENTS: For more than 10 years, the Pantin laboratory has developed some 60 active natural ingredients from state-of-the-art extraction and cultivation processes and continues to explore new techniques to create the active ingredients of tomorrow. The laboratory is at the forefront of new green technologies, designed to be more respectful of the environment. Among the processes developed by the Pantin teams, the polyfractionation (PFA) process uses molecular-distillation technology, making it possible to obtain the active agents specific to our skincare lines. This flash distillation process, carried out within a vacuum at low temperature, allows us, in a few seconds, to extract active molecules while preserving their essential qualities. Originally used for the development of the vanilla active PFA for our Sublimage product line, this technology has been used subsequently for the ginger PFA in the Hydra Beauty product line, and recently to extract the active ingredient from the green coffee oil used in our BLUE SERUM. A CREATION-DRIVEN BRAND