Maison Lesage, which became part of the House of CHANEL in 2002, is known and recognized worldwide as the guardian of embroidery art: a savoir faire both exacting and precious, requiring patience, attention to detail, and creativity, which has now become rare. Since 1992, the Maison Lesage has been imparting its knowledge and techniques in its prestigious Parisian school. Thousands of students from around the world have chosen to study the many Lunéville hook and needle techniques taught at the Lesage school. Instruction is provided by Maison Lesage embroiderers, and is accessible to all, from beginning to advanced students, as well as those wishing to receive professional training. On average, the school of Maison Lesage offers 400 students per year a chance to discover a unique craft, which involves learning embroidery techniques and transforming skills into a passion to be used in Haute Couture or interior decoration. We don’t intend to fund our acquisition forever. Our aim is to help the Maisons d’Art build economic resilience over time, so they eventually develop into sustainable, fully independent businesses with strong long- term potential. This is all part of the unique perspective we bring and our desire to create a virtuous circle: one that benefits the artisans, their communities, CHANEL, and the luxury industry as a whole. It is a way for CHANEL to contribute to the role of luxury as one of the main contributors to the cultural and creative industry. SAVOIR FAIRE
Report to Society | Chanel Flipbook Page 28 Page 30