Creation is at the heart of our brand. It makes our products desirable, and the experiences we provide to our clients, unique. In an era of ubiquitous global communications, the power of creation is a source of aspiration and inspiration for many. A CREATION-DRIVEN BR AND Creation builds and spreads beauty far and wide, and inspires many people all over the world beyond our immediate clientele. We believe we have a responsibility to maintain the conditions that allow creation to thrive, so we give it the potential to be a positive force for change in the world, and to contribute to transforming lives and societies. Valuing and securing the extraordinary and rare raw materials that we use in our products, and protecting complex and fragile ecosystems. Protecting and developing the incredible skills and traditions of our artisans, whose métiers belong to the cultural heritage of humanity but would probably disappear without our support. Supporting relevant new technologies that add value to our products and to the way we produce them. To make this a reality, CHANEL invests heavily in preserving the sources of creation in the following ways: REPORT TO SOCIETY