20 Personalization Personalization is not a trend, it’s a digital tsunami. With RELAYTO, you can now tailor your “WOW” interactive experience by sending personal links to key decision makers. NOBODY want to be sent to website like everybody else... Personalization at scale: ● Acknowledges where the clients are in their journey ● Tailors the content to their needs and pains ● Gives clients a sense of ownership and control ● Signals a truly special, high-value treatment ● Reduces the perception of information overload ● Gives you a competitive edge by transforming your content from CREATOR-CENTRIC to CUSTOMER-CENTRIC “88% of marketers say their customers and prospects expect a personalized experience”