10 Navigation Proposals generally have a heap of information, and there needs to be an easy way for potential clients to filter through this data. Do you believe a senior executive will read through each and every aspect of your proposal? A client experience without navigation is like a world without maps. It’s essential that you guide your client with cognitive map of your content. Display your structure persistently so they always know where they are. By giving your reader the ability to control and self-orient, you will gain trust, and your reader will engage with your ideas longer, retain more information and have personalized experiences with you.