9 Interactivity When you meet in-person there's a deep, human connection forged between you and the client. The interactive experience is bringing humanity to a digital space. Vendors are competing for attention. Distractions around us are growing. Clients are trapped in dead documents. The status quo means that your key information gets overlooked, resulting in a failed pitch. That's why interactivity, a layer of of progressively unfolding rich media (from hot-spots to hoverable images and videos), brings your experience to life. You can utilize interactive visual elements to draw your clients to important points, melt the ice and create a journey that's unforgettable and unique. “88% of marketers said that interactive content is effective in differentiating their brand from their competitors.”