8 Speed-to-Proposal Would you buy your laptop with the company who said it’s available in 2 days, or the company who is able to sell today? By having all your content secure and up to date in one location, you can deliver in a timely manner which greatly increases your conversion rate. The early bird gets the worm, and frames the deal. A speedy delivery of your proposal will also boost client satisfaction and loyalty as they form a great first impression of your agility and responsiveness. Remember, two things remain irretrievable: time and a first impression. “35-50% of closed deals go to the first responding vendor.”