Marketing Scheme of Work WAEC

MARKETING SS I FIRST TERM SUB-THEME 1: MEANING AND CONCEPT OF MARKETING K TOPIC PERFORMANCE CONTENT ACTIVITIES TEACHING AND EVALUATION E WE OBJECTIVES TEACHER STUDENTS LEARNING GUIDE RESOURCES 1 Introduction to Students should be able (1) Meaning of (1) Guides students Listen (1) Textbooks Students to: Marketing I to: marketing to explain the attentively. (2) Magazines (1) state the (1) define marketing. (2) Marketing terms: meaning of meaning of (2) explain various terms -needs marketing. marketing. in marketing. -wants (2) Explains various (2) identify four -demands marketing terms. marketing terms. -products -exchange -transaction -market -marketing management. 2 Introduction to Students should be able (1) Functions of Discussions the (1) Listen (1) Textbooks Students to: Marketing II to: marketing system: functions of attentively (2) Magazines State the main discuss the main -maximize consumption marketing. (2) Participate in (3) Chart functions of functions of marketing. -maximize consumer discussion. (4) Pictures marketing. satisfaction -maximize choice -maximize life quality. -maximize profit. 3 Introduction to Students should be able History of marketing in Explains the history Listen (1) Textbooks Students to: Marketing III to: Nigeria: of marketing in attentively. (2) Magazines give a brief history give brief history of -colonial age. Nigeria. of marketing. marketing in Nigeria. 4 Introduction to Students should be able History of marketing in Gives the history of Listen attentively (1) Textbooks Students to: Marketing IV to: Nigeria: marketing in (2) Magazines give a brief history give brief history of -colonial era 1890-1960 Nigeria. of marketing. marketing in Nigeria. -post independence age 1960 to date. 712

MARKETING SS I FIRST TERM SUB-THEME 1: MEANING AND CONCEPT OF MARKETING K TOPIC PERFORMANCE CONTENT ACTIVITIES TEACHING AND EVALUATION E WE OBJECTIVES TEACHER STUDENTS LEARNING GUIDE RESOURCES 5 Marketing concepts I Students should be able (1) Marketing (1) Discusses the (1) Participate in (1) Textbooks Students to: to: concepts. various marketing discussion. (2) Magazines state two differences distinguish between (2) Concepts under concepts. (2) Listen to (3) Chart between production production concept and which organization (2) Guides explanation. (4) Pictures and selling concept. selling concept. conduct marketing students to (3) Ask questions activities: distinguish (4) Copy chalkboard -the production between summary. concept. production -the product concept concept and -the selling concept. selling concepts. 6 Marketing concepts Students should be able Marketing concept: Explains the (1) Listen to (1) Textbooks Students to: II to: -the societal various marketing explanation. (2) Magazines explain the various explain the following marketing concept concepts. (2) Ask questions (3) Chart marketing concepts. marketing concept. -the consumer (3) Copy chalkboard orientation summary. marketing concept. 7 Marketing concepts Students should be able (1) Integrated Explain the (1) Listen to (1) Textbooks Students to: III to: organizational marketing explanation. (2) Magazines explain the various (1) explain the following efforts concepts. (2) Ask questions. (3) Chart concepts under which marketing concepts. (2) Profit orientation (3) Copy chalkboard organizations conduct (2) integrated summary. marketing activities. organizational efforts. 713

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MARKETING SS I FIRST TERM SUB-THEME 1: MEANING AND CONCEPT OF MARKETING K TOPIC PERFORMANCE CONTENT ACTIVITIES TEACHING AND EVALUATION E WE OBJECTIVES TEACHER STUDENTS LEARNING GUIDE RESOURCES 8 Classification of Students should be (1) Meaning of product. (1) Discusses (1) Listen (1) Consumer Students to: products I able to: (2) Classification of products. attentively goods. (1) define product (1) define products products: (2) Leads (2) Participate in (2) Textbooks (2) differentiate (2) state the -industrial goods discussion on discussion. (3) Pictures between industrial difference between -consumer goods. product (4) Radio advert. goods and consumer industrial goods and classification. (5) Video clips goods. consumer goods. (6) Tapes (7) Market/shops. 9 Classification of Students should be (1) Meaning of goods (1) Discusses (1) Listen (1) Textbooks Students to: products II able to: and services goods and services. attentively (2) Pictures (1) define goods and (1) define goods and (2) Goods and services. (2) Guide students (2) Participate in (3) Radio advert services. services. to distinguish discussion. (4) Market shops. (2) give two differences (2) distinguish between goods and between goods and between goods and services. services. services. 10 Marketing Mix I Students should be (1) Marketing mix (1) Explains (1) Listen (1) Consumer Students to: able to: (2) Four PS of marketing mix. attentively. goods (1) explain marketing (1) explain marketing marketing: (2) Guides students (2) Identify the (2) Books mix. mix. -product to identify the four four PS of (3) Pictures (2) explain the four PS (2) identify the four -price PS of marketing. marketing. (4) Charts of marketing. PS of marketing . -place (5) Radio advert -promotion (6) Tapes (7) Video clips. (8) Market/shops. 11 REVISION 12 EXAMINATIONS 714