CASE STUDY Imageco helps Dr. Martens take a sustainable step forward, with support from Drytac and HP APPLICATION Imageco linked up with footwear brand Dr. Martens to create a range of indoor and outdoor graphics using Drytac SpotOn SynTac for its new test and learn concept store in London. Imageco recently used Drytac by Syn Retail, a local design environmental standard, leapt SpotOn SynTac to produce agency and existing client of at the chance to work with Dr. a range of striking POS and Imageco that works with a Martens on the sustainable window graphics for world- host of global brands across brief. Armed with its deep famous footwear brand Dr. retail and activations. Syn knowledge of eco-friendly print Martens at its new test and Retail had been working with solutions, Imageco identified learn concept store on Carnaby Dr. Martens for some time, two Drytac products as the best Street in London. All of the so when the shoe brand was solutions for the project. graphics were printed using seeking to create a new test SpotOn SynTac was used to Imageco’s HP Latex 800W and learn store, Syn Retail produce exterior graphics printer, with its eco-friendly recommended Imageco to for the front of the store to water-based inks. Imageco produce the graphics. Imageco, cover up work during its was introduced to Dr. Martens which holds the key ISO 14001 refurbishment as it is easy to