CASE STUDY From catwalk to clothing: The critical roles of digital inkjet printing in fashion APPLICATION : Drytac partners with Epson UK to create showstopping, eco-friendly floor graphics with Polar PET 170 for London Fashion Week runway. At his Autumn/Winter 2023 layer of the runway’s decorative free from any environmentally runway show, part of this theme onto an otherwise plain harmful substance. This marks year’s London Fashion Week, surface was a black and white the second consecutive renowned fashion designer diamond floor, made from year that digital textile and Richard Quinn dazzled guests Drytac Polar PET 170 polyester signage printing have helped with yet another display of floor graphics media, printed bring to life Quinn’s fashion the colourful vibrance and onto using an Epson SureColor collection and catwalk themes environmentally conscious SC-R5000 resin printer and respectively, with his Autumn/ application of digital textile were installed by print solutions Winter 2022 collection setting a printing in fashion. Quinn’s specialist, Max Media Prints. particularly high bar for printing Autumn/Winter 2023 collection The Epson resin printer uses capabilities in fashion. Steve used digital inkjet printing to water-based inks that not Broad, EMEA & APAC Sales play a critical role in this show’s only offer a durable solution Director at Drytac, commented: success, namely the floor for the catwalk but render “At Drytac, we work closely with graphics. Providing the first the substrate recyclable and hardware manufacturers such