CASE STUDY Ollywood transforms busy Birmingham meeting place with Drytac Polar Street FX APPLICATION : Ollywood used Drytac Polar Street FX to create a new floor graphic in Birmingham’s busy Brindleyplace, a project that required durability and safety on wet surfaces. A popular meeting point in an SEA LIFE aquarium. Williams, Managing Director, area of the city packed with In addition to requiring the Ollywood. “Floor graphics are offices and corporate spaces, durability to withstand heavy quite common at the moment Brindleyplace is undergoing foot traffic including high heels, to promote social distancing a campaign to encourage the floor graphic had to be but I’ve noticed many that are people to ‘#RediscoverBrindley’ securely installed between peeling, they’re not made for following COVID-19 restrictions. two water features. Ollywood long-term outdoor use. Newport-based Ollywood sought advice from its media “Polar Street FX is priced was commissioned to print supplier Soyang to find a slightly higher than other floor and install the floor display. As material that could do the job. media but it is better – it does well as grabbing attention, the “Soyang recommended Drytac the job it’s meant to. Because 35m-long floor graphic serves Polar Street FX for its slip rating it’s aluminium-based it’s more to direct pedestrians to nearby and for its durability on surfaces durable than vinyl and Drytac is restaurants and attractions that get wet,” comments Oliver stricter than other brands about including the Ikon Gallery and slip ratings. I’d rather use a