According to a study by Boston Consulting Group, campaigns that integrated personalized customer preferences saw conversion rates grow by 1.9 times. When further personalized to specific customer details, conversion rates increased by an additional 3.3 times. These changes, executed in weeks, automated months of marketing effort and tied into ongoing content creation. Let's explore how GenAI can transform your content creation efforts and help your marketing team stay ahead.
Source: Three Ways GenAI Will Transform Customer Experience
How Generative AI Can Help Your Marketing Team Stay Ahead
Analyze Customer Insights Efficiently
Customer Interviews & Surveys
Traditionally, after conducting customer interviews, marketers would spend hours transcribing and analyzing the data. GenAI simplifies this process by summarizing interview transcripts and extracting key insights almost instantly. This allows for a clearer understanding of customer pain points and expectations. Additionally, GenAI can process customer surveys to uncover broader insights and new discoveries, empowering your team to make data-driven decisions.
For example, by creating a virtual customer persona using GenAI trained on interview transcripts, you can dramatically expand your research capabilities. Existing qualitative data, such as surveys and chat logs, becomes a goldmine of insights. GenAI tools like ChatGPT, Claude, Gemini , or Copilot can analyze this data, extracting key themes and customer concerns. This makes them a perfect foundation for building virtual personas that resonate with your audience.
Keyword Research
Building a strong connection with your audience starts with effective keyword research. By analyzing customer insights, you can identify the keywords your audience is searching for. GenAI can assist in brainstorming keyword lists based on existing data, helping you to refine and narrow down your focus. This leads to a more targeted and effective content strategy.
Customer Reviews
Analyzing customer feedback is crucial for understanding how your products or services are perceived. GenAI can compare customer reviews with survey insights, saving you time and providing a more comprehensive view of customer sentiment. This analysis helps in crafting strategies that are more aligned with customer needs, ultimately driving better results.
Optimize Internal Communication in Content Strategy
Research by Harvard Business Review shows that tools like ChatGPT can make online conversations more productive and reduce incivility, which can improve collaboration and the quality of your content strategy.
A well-defined content strategy is essential for producing impactful content. Without a strategy, creating new content can be time-consuming and ineffective. GenAI can help generate content systematically, ensuring that every piece aligns with your goals. In addition, collaboration with cross-departmental teams, sales, and external partners like bloggers and influencers can be streamlined using GenAI. For instance, It can generate communication documents before meetings, facilitating better discussions and more compelling content creation.
Personalize Content: Focus on Quality, Not just Quantity
Limited budgets and time constraints often make it challenging to customize content for different segments. GenAI can create personalized content tailored to various customer needs and behaviors.
According to a HubSpot survey, marketers using AI frequently use it to generate ideas (33%), write copy (28%), create marketing images (26%), summarize texts into key points (25%), and translate texts into different languages (23%). By leveraging these capabilities, you can use specific language and styles to build stronger connections and trust with your audience, enhancing the overall impact of your content.
Source: AI in Content Creation: How Creators and Marketers are Using It [Data]
Content Distribution
In the age of instant information, timely content distribution is crucial. GenAI saves time in preparation and internal communication, allowing more focus on executing strategies effectively.
For instance, utilizing digital content platforms like RELAYTO can further enhance content delivery and engagement. Our platform enables you to generate content by GenAI efficiently, present your content dynamically and collect valuable data for continuous optimization. You can check our showcase here.
Author
The fastest way to build digital experiences. We empower businesses to convert PDFs, presentations and other content into interactive experiences & webpages with instant branding, analytics & more
