Brand Bewitchery

BRAND BEWITCHERY: HOW TO WIELD THE STORY CYCLE SYSTEM TO CRAFT SPELLBINDING STORIES FOR YOUR BRAND Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life.

Stories have a way of summoning forces, especially the stories we tell ourselves. Perhaps, as a leader of a purpose-driven brand, you have created one or several of the following personal narratives?

Each step in the Story Cycle System provides tremendous value and builds on the previous activity and outcome. You’ll experience a compounding effect as your brand narrative becomes clear and meaningful.

One of my chief influencers is Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion. In this book he covers the six principles of persuasion, which I found not only aligned with storytelling but are activated by story.

Stories hack through the noise to hook the heart.

You will embrace the DISRUPTION in the marketplace that your brand is responding to, making your offering timelier and relevant as captured in your unique value proposition.