Connecting your own domain to your RELAYTO instance significantly enhances your brand's visibility, credibility, and overall marketing effectiveness. By using a custom domain rather than the default RELAYTO subdomain, your business conveys professionalism and instills greater trust among customers, partners, and prospects.
💡Notice: Connecting your own domain is available on Business and Enterprise plans. To connect your domain, please contact your account manager.
Additional Customization Options
Cookie Consent Managers:
You can integrate your preferred cookie consent manager, such as OneTrust, to ensure compliance with privacy regulations, enhancing user trust and ensuring legal compliance.
Web Analytics Trackers:
Add your own analytics trackers to gain detailed insights into content performance, enabling informed decisions and improved engagement strategies.
Custom Headers and Footers:
Implement custom headers and footers to closely match your primary website, providing a cohesive user experience and reinforcing brand identity across platforms.
Using a custom domain, such as "content.your-domain.com" instead of "yourbrand.relayto.com," allows you to seamlessly integrate your RELAYTO content experiences into your brand's ecosystem. This strategic integration helps your company build and maintain consistent branding across all digital touchpoints, reinforcing customer confidence and brand loyalty.
Branding and Marketing
🏷️ Enhanced Brand Recognition:
Strengthens your brand identity by aligning content with your primary website and brand assets.
👔 Professional Appearance:
Demonstrates seriousness and professionalism, positively influencing customer perception and trust.
🔗 Unified Customer Journey:
Provides a seamless user experience, enhancing brand cohesion.
SEO and Discoverability
📈 Improved SEO:
Your custom domain gains SEO benefits directly, improving visibility and organic search rankings.
🌐 Increased Web Traffic:
Directly drives traffic to your primary domain, improving website metrics and overall digital presence.
📊 Better Analytics:
Easier integration with your existing analytics tools, providing richer insights into user engagement and content performance.
Security and Trust
🔒 Reduced Firewall Issues:
Content shared via your connected domain is less likely to be blocked by client corporate firewalls, ensuring smooth content delivery and accessibility.
✅ Increased User Trust:
Users are more likely to trust content hosted on a recognizable brand domain.
🛡️ Enhanced Security Controls:
Allows implementation of custom SSL certificates, strengthening your overall website security.
Conclusion
Connecting your own domain to your RELAYTO instance is not just a technical improvement; it's a strategic decision that amplifies your brand, optimizes marketing initiatives, and enhances your operational efficiency. Companies leveraging this integration position themselves competitively, providing cohesive brand experiences that resonate strongly with their audiences.