Creative Data

A01 (Data-enhanced Creativity) WORLD CUP DELIVERY PEDIDOS YA PEDIDOS YA APP GUT, Buenos Aires ARGENTINA SILVER LION SILVER LION THE ARTOIS PROBABILITY ANHEUSER-BUSCH INBEV, STELLA ARTOIS STELLA ARTOIS GUT, Buenos Aires ARGENTINA GRAND PRIX GRAND PRIX A02 (Data-driven Targeting) CHIPOTLE DOPPELGÄNGER CHIPOTLE CHIPOTLE GALE, New York USA GOLD LION GOLD LION A03 (Data-driven Consumer Product) INFLATION COOKBOOK SKIP THE DISHES SKIP EXPRESS LANE DENTSU CREATIVE, Toronto CANADA BRONZE LION BRONZE LION A04 (Data Storytelling) FABRIC OF ENGLAND SHOW RACISM THE RED CARD SHOW RACISM THE RED CARD McCANN, London UNITED KINGDOM GOLD LION GOLD LION GIRLS WHO CODE GIRLS GIRLS WHO CODE GIRLS WHO CODE MOJO SUPERMARKET, New York USA BRONZE LION BRONZE LION THE ARTOIS PROBABILITY ANHEUSER-BUSCH INBEV, STELLA ARTOIS STELLA ARTOIS GUT, Buenos Aires ARGENTINA SILVER LION SILVER LION NEVER DONE EVOLVING FEAT SERENA NIKE NIKE AKQA, Sao Paulo / AKQA, Portland / AKQA, Melbourne BRAZIL BRONZE LION BRONZE LION A06 (Data Technology) MCENROE VS MCENROE AB INBEV – MICHELOB ULTRA MICHELOB ULTRA FCB NEW YORK USA BRONZE LION BRONZE LION CERTIFIED HUMAN INTEL INTEL DENTSU CREATIVE, Chicago USA BRONZE LION BRONZE LION A07 (Use of Real-time Data) TRANSPARENCY CARD CONGRESSO EM FOCO TRANSPARENCY CARD AKQA, Sao Paulo BRAZIL SILVER LION SILVER LION A08 (Social Data & Insight) WALL STREET BALLS TESTICULAR CANCER SOCIETY TESTICULAR CANCER AWARENESS FP7 McCANN, Dubai / McCANN HEALTH, Dubai UNITED ARAB EMIRATES SILVER LION SILVER LION MCDROP MCDONALD'S FRANCE MCDONALD'S DDB, Paris FRANCE BRONZE LION BRONZE LION A10 (Data Integration) LAY'S SMART FARM LAY'S LAY'S LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA SILVER LION SILVER LION WHERE TO SETTLE MASTERCARD WEBSITE ... McCANN POLAND, Warsaw POLAND BRONZE LION BRONZE LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award