Direct

A01 (Food & Drink) HEINZ KETCHUP FRAUD HEINZ KETCHUP HEINZ KETCHUP RETHINK, Toronto CANADA BRONZE LION BRONZE LION OREO CHEAT COOKIES MONDELEZ EUROPE OREO SAATCHI & SAATCHI, Dusseldorf GERMANY GOLD LION GOLD LION THE OFFICE CLEANERS HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY BRONZE LION BRONZE LION THE TAX FREE BAGEL PHILADELPHIA CREAM CHEESE CREAM CHEESE GUT, Miami USA SILVER LION SILVER LION BAR EXPERIENCE HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY BRONZE LION BRONZE LION OREOCODES OREO OREO VMLY&R COMMERCE, New York USA SILVER LION SILVER LION BABY SCAN MARMITE MARMITE adam&eveDDB, London UNITED KINGDOM GOLD LION GOLD LION A03 (Healthcare) WALL STREET BALLS TESTICULAR CANCER SOCIETY TESTICULAR CANCER AWARENESS FP7 McCANN, Dubai / McCANN HEALTH, Dubai UNITED ARAB EMIRATES BRONZE LION BRONZE LION A06 (Travel / Leisure) MIDDLE SEAT LOTTERY VIRGIN AUSTRALIA GROUP MIDDLE SEAT LOTTERY SPECIAL, Sydney AUSTRALIA BRONZE LION BRONZE LION A07 (Media / Entertainment) SUPER FAN COLLECTION SPOTIFY SPOTIFY NORD DDB, Stockholm SWEDEN BRONZE LION BRONZE LION A08 (Consumer Services / Business to Business) INSIDE JOBS VOLKSWAGEN GROUP FRANCE VOLKSWAGEN DDB, Paris FRANCE BRONZE LION BRONZE LION RECEIPTS TO KEEP [FIGHTING] UNIVERSITY ZUMBI DOS PALMARES RACISMO ZERO GREY, Sao Paulo BRAZIL BRONZE LION BRONZE LION WHERE TO SETTLE MASTERCARD WEBSITE ... McCANN POLAND, Warsaw POLAND SILVER LION SILVER LION A09 (Not-for-profit / Charity / Government ) KNOCK KNOCK KOREAN NATIONAL POLICE AGENCY A SILENT EMERGENCY CALL CHEIL WORLDWIDE, Seoul SOUTH KOREA BRONZE LION BRONZE LION #OPTINK JUNGE HELDEN E.V. ORGAN DONOR RECRUITMENT McCANN, Paris FRANCE SILVER LION SILVER LION SOLAR IMPULSE - PRÊT À VOTER SOLAR IMPULSE PRÊT À VOTER PUBLICIS CONSEIL, Paris FRANCE GOLD LION GOLD LION THE POSTPONED DAY LALCEC LALCEC GREY ARGENTINA, Buenos Aires ARGENTINA GOLD LION GOLD LION SAVED MEMORIES TRANSKLAR E.V / TRANS-IDENT E.V / ROSA STRIPPE AWARENESS FOR TRANSGENDER SERVICEPLAN, Munich / SERVICEPLAN BERLIN GERMANY BRONZE LION BRONZE LION B02 (Use of Ambient Media: Small Scale) COLORS OF LOVE PANTONE PANTONE TBWA\ Paris, Paris FRANCE BRONZE LION BRONZE LION INSIDE JOBS VOLKSWAGEN GROUP FRANCE VOLKSWAGEN DDB, Paris FRANCE SILVER LION SILVER LION THE CLOSER HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY BRONZE LION BRONZE LION SOLAR IMPULSE - PRÊT À VOTER SOLAR IMPULSE PRÊT À VOTER PUBLICIS CONSEIL, Paris FRANCE BRONZE LION BRONZE LION B04 (Use of Broadcast) INTERFACE INTERRUPTION TUBI TUBI MISCHIEF @ NO FIXED ADDRESS, New York USA BRONZE LION BRONZE LION B05 (Use of Print / Outdoor) PHONE IT IN SKINNY TELECOMMUNICATION COMPANY COLENSO BBDO, Auckland NEW ZEALAND SILVER LION SILVER LION THE BEST-SELLER CONSTITUTION MERCADO LIBRE MERCADO LIBRE GUT, Sao Paulo BRAZIL BRONZE LION BRONZE LION C01 (Data-Driven Direct Strategy) FLIPVERTISING SAMSUNG SAMSUNG GALAXY Z FLIP4 CHEP NETWORK, Sydney AUSTRALIA SILVER LION SILVER LION ARE YOU PRESS WORTHY? COLUMBIA JOURNALISM REVIEW COLUMBIA JOURNALISM REVIEW TBWA\CHIAT\DAY, New York City USA BRONZE LION BRONZE LION C02 (Data-driven Targeting) SUPER FAN COLLECTION SPOTIFY SPOTIFY NORD DDB, Stockholm SWEDEN SILVER LION SILVER LION C03 (Use of Real-time Data) INFLATION COOKBOOK SKIP THE DISHES SKIP EXPRESS LANE DENTSU CREATIVE, Toronto CANADA BRONZE LION BRONZE LION TRANSPARENCY CARD CONGRESSO EM FOCO TRANSPARENCY CARD AKQA, Sao Paulo BRAZIL SILVER LION SILVER LION C04 (Metaverse, New Realities & Emerging Tech) EXHIBIT A-I MAURICE BLACKBURN SOCIAL JUSTICE N/A HOWATSON+COMPANY, Sydney AUSTRALIA BRONZE LION BRONZE LION THE SMART LEGACY IFTHEN. INC THE SMART LEGACY DDB CENTR0, Guatemala City / EL TAIER DDB, Guatemala GUATEMALA BRONZE LION BRONZE LION C05 (Gaming ) OREO CHEAT COOKIES MONDELEZ EUROPE OREO SAATCHI & SAATCHI, Dusseldorf GERMANY SILVER LION SILVER LION D01 (Use of Digital Platforms) FLIPVERTISING SAMSUNG SAMSUNG GALAXY Z FLIP4 CHEP NETWORK, Sydney AUSTRALIA SILVER LION SILVER LION BUNDY MIXER BUNDABERG BUNDABERG RUM LEO BURNETT, Sydney AUSTRALIA BRONZE LION BRONZE LION CORRECT THE INTERNET TEAM HEROINE CORRECT THE INTERNET DDB NEW ZEALAND, Auckland NEW ZEALAND BRONZE LION BRONZE LION D02 (Use of Mobile) OREOCODES OREO OREO VMLY&R COMMERCE, New York USA GOLD LION GOLD LION D03 (Use of Social Platforms) MESSAGE FROM THE OTHER FRONT THE SALVATION ARMY RECRUITMENT VMLY&R, Paris FRANCE BRONZE LION BRONZE LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award

INFLUENCERS' FRIENDS POKER POKER BEER DDB COLOMBIA, Bogota COLOMBIA SILVER LION SILVER LION D04 (Real-time Response) THE BEST-SELLER CONSTITUTION MERCADO LIBRE MERCADO LIBRE GUT, Sao Paulo BRAZIL SILVER LION SILVER LION WORLD CUP DELIVERY PEDIDOS YA PEDIDOS YA APP GUT, Buenos Aires ARGENTINA SILVER LION SILVER LION WHERE TO SETTLE MASTERCARD WEBSITE ... McCANN POLAND, Warsaw POLAND GOLD LION GOLD LION D05 (Co-creation & User Generated Content) CORRECT THE INTERNET TEAM HEROINE CORRECT THE INTERNET DDB NEW ZEALAND, Auckland NEW ZEALAND SILVER LION SILVER LION E01 (Copywriting) PHONE IT IN SKINNY TELECOMMUNICATION COMPANY COLENSO BBDO, Auckland NEW ZEALAND BRONZE LION BRONZE LION THE HORNICULTURAL SOCIETY RELATE RELATIONSHIP CHARITY OGILVY, London UNITED KINGDOM BRONZE LION BRONZE LION E04 (Launch / Re-launch) TOUCH CARD MASTERCARD TOUCH CARD McCANN, New York USA BRONZE LION BRONZE LION #OPTINK JUNGE HELDEN E.V. ORGAN DONOR RECRUITMENT McCANN, Paris FRANCE BRONZE LION BRONZE LION F01 (Local Brand ) BLOCKBUSTER: UNTIL THE BITTER END BLOCKBUSTER BLOCKBUSTER VIDEO ATLANTIC, New York USA BRONZE LION BRONZE LION F03 (Single-market Campaign) SOLAR IMPULSE - PRÊT À VOTER SOLAR IMPULSE PRÊT À VOTER PUBLICIS CONSEIL, Paris FRANCE SILVER LION SILVER LION THE POSTPONED DAY LALCEC LALCEC GREY ARGENTINA, Buenos Aires ARGENTINA GOLD LION GOLD LION WHERE TO SETTLE MASTERCARD WEBSITE ... McCANN POLAND, Warsaw POLAND BRONZE LION BRONZE LION F04 (Social Behaviour) OREO CHEAT COOKIES MONDELEZ EUROPE OREO SAATCHI & SAATCHI, Dusseldorf GERMANY GOLD LION GOLD LION BABY SCAN MARMITE MARMITE adam&eveDDB, London UNITED KINGDOM GOLD LION GOLD LION JOAQUIN’S FIRST SCHOOL SHOOTING CHANGE THE REF GUN CONTROL BCW, New York USA BRONZE LION BRONZE LION F05 (Cultural Insight) ANNE DE GAULLE FONDATION ANNE DE GAULLE ASSOCIATION HAVAS PARIS FRANCE GOLD LION GOLD LION F07 (Corporate Purpose & Social Responsibility) ARE YOU PRESS WORTHY? COLUMBIA JOURNALISM REVIEW COLUMBIA JOURNALISM REVIEW TBWA\CHIAT\DAY, New York City USA SILVER LION SILVER LION TRUCSS TRUCSS INSTITUTIONAL AFRICA CREATIVE DDB, Sao Paulo BRAZIL SILVER LION SILVER LION RUNNER 321 ADIDAS ADIDAS FCB TORONTO CANADA GRAND PRIX GRAND PRIX THE BRAKE ROOM CHICK-FIL-A CHICK-FIL-A McCANN, New York USA BRONZE LION BRONZE LION F08 (Market Disruption) RENAULT - TIME-FIGHTERS PROGRAM RENAULT HUMAN FIRST PROGRAM PUBLICIS CONSEIL, Paris FRANCE SILVER LION SILVER LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award