Distributing RELAYTO Experiences via Mass Email with Personalized Tracking

You can send RELAYTO experiences in a mass email campaign and still track individual recipient engagement. The secret: adding a personalized email parameter to the experience link. This allows RELAYTO to associate views and interactions with each email address, even in bulk sends.

Step 1

Use your preferred email marketing platform, for example:

✅ Mailchimp: “Regular Email” campaign
✅ HubSpot: Marketing → Email
✅ Salesforce Marketing Cloud, Klaviyo, or others

Draft your message and prepare it for bulk distribution.

Step 2

Create a RELAYTO Experience and Copy Its URL.

✅ Go to RELAYTO
✅ Create or select the experience you want to share
✅ Click Share → Copy Link to get the URL

Example: https://yourcompany.relayto.com/myexperience

💡Tips: To learn how to share, view the guide on how to share content here

Step 3

To track who viewed the experience, you need to append each recipient’s email to the URL using your platform’s merge tag. Examples by platform:

✅ Mailchimp: https://yourcompany.relayto.com/myexperience?email={{Email}}
✅ HubSpot: https://yourcompany.relayto.com/myexperience?email={{contact.email}}
✅ Salesforce: https://yourcompany.relayto.com/myexperience?email=*|EMAIL|*

This ensures each recipient gets a unique, personalized URL.
 

Step 4

First, review your content and audience, then send it to your full list or a segment. Personalization will work for each contact automatically. Each recipient will receive the same email layout but with a unique URL tied to their email address.

Step 5

RELAYTO automatically captures the email parameter from the link. Now you can track Individual Engagement in RELAYTO. To see viewer-specific insights, go to RELAYTO → Analytics. There, you can view engagement data per email address: who opened the experience, time spent, pages viewed, and Interaction heatmaps.

💡Tips: To learn how to use RELAYTO Content Analytics, view the Complete Guide here

Related Articles: 

How to upload your content to RELAYTO

A Complete Guide on Privacy Setting

How to Enter Your Company Workspace

Thank you for joining us in this tutorial! If you have any questions or need help, feel free to email us at [email protected] or book a call here.