FinTech Innovation | Case Study

FinTech Innovation Lab Hermes Creative & AVA Digital Awards

Situation Solution 1. Convey complex content to disparate audiences 1. Immersive digital experience with multimedia assets 2. Need to share information in an engaging & effective way 2. Embedded call-to-actions & ongoing engagement 3. Resource constraints without dedicated web design expertise 3. AI-powered content optimization & SaaS studio Result 1. Interest of 798+ returning visitors 2. Awards & 21,975+ interactions 3. Enriched experience created in days Hermes Creative Award AVA Digital Awards View Presentation →

Situation 1. 100% digital with limited time frames 2. No in-house web / design resources 3. Educate diverse stakeholders for the Lab, including 45+ large financial institutions 4. Each innovation partner must share unique supporting content (video / deck) and unique call-to-actions 5. Need to have a single site for event and View Presentation → post-event communications

Solution An interactive presentation & leave-behind with all resources in one place: London - Virtual Event & Leave Behind. 1. Pitch decks accessible within the experience 2. Call-to-actions for viewers to send emails 3. 21 immersive videos and social media resources 4. Created without designers or developer support from Powerpoint View Presentation →

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Solution Scrollable microsite powers all communications before, during, and after the event: Partnership for NYC + Accenture Microsite 1. Immersive pitch decks & videos accessible within the experience 2. Perform call-to-actions for meeting requests while viewing video 3. Interactive event agenda View Presentation → 4. Immersive links to gets supporting resources

Metrics 3494 22,562 798 Visits Page Views Unique Returning Visitors 21,975 2m 7s 1288 Interactions Average Visit Duration Clicks

External Awards and Stakeholders Hermes Creative Award AVA Digital Award “In terms of feedback, we’ve had at least 15 people reach out to say how impressed they are with the Grad Day site — brilliant to see such a reaction! Best part. Nobody realized we put this together with a PowerPoint.” — FinTech Programme Lead Unsolicited