FinTech Innovation Program Case Study | RELAYTO

FinTech Innovation Lab Hermes Creative & AVA Digital Awards

Situation 1. Convey complex content to disparate audiences 2. Need to share information in an engaging & effective way 3. Resource constraints without dedicated web design expertise Result 1. Interest of 798+ returning visitors 2. Awards & 21,975+ interactions 3. Enriched experience created in days View Presentation → Hermes Creative Award AVA Digital Awards Solution 1. Immersive digital experience with multimedia assets 2. Embedded call-to-actions & ongoing engagement 3. AI-powered content optimization & SaaS studio

Situation 1. 100% digital with limited time frames 2. No in-house web / design resources 3. Educate diverse stakeholders for the Lab, including 45+ large financial institutions 4. Each innovation partner must share unique supporting content (video / deck) and unique call-to-actions 5. Need to have a single site for event and post-event communications View Presentation →

Solution An interactive presentation & leave-behind with all resources in one place: London - Virtual Event & Leave Behind. 1. Pitch decks accessible within the experience 2. Call-to-actions for viewers to send emails 3. 21 immersive videos and social media resources 4. Created without designers or developer support from Powerpoint View Presentation →

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Solution Scrollable microsite powers all communications before, during, and after the event: Partnership for NYC + Accenture Microsite 1. Immersive pitch decks & videos accessible within the experience 2. Perform call-to-actions for meeting requests while viewing video 3. Interactive event agenda 4. Immersive links to gets supporting resources View Presentation →

3494 Visits 22,562 Page Views Metrics 21,975 Interactions 2m 7s Average Visit Duration 798 Unique Returning Visitors 1288 Clicks

“In terms of feedback, we’ve had at least 15 people reach out to say how impressed they are with the Grad Day site — brilliant to see such a reaction! Best part. Nobody realized we put this together with a PowerPoint.” — FinTech Programme Lead Unsolicited Hermes Creative Award AVA Digital Award External Awards and Stakeholders