HotSpot Therapeutics Case Study | RELAYTO
See how RELAYTO’s interactive content helped HotSpot Therapeutics secure $100M Series C funding by effectively engaging investors.
Hotspot Therapeutics Case Study How RELAYTO helped the pre-IPO biotechnology company HotSpot Therapeutics transform their IR Communications Strategy resulting in a successful Series C funding raise of $100M.
Static Content Stifles Investment Interest CHALLENGE HotSpot Therapeutics, a biotech leader, needed a fresh approach for their Series C fundraising. Traditional static PDFs (overview presentation decks, posters, memos, statements, reports, agreements and publications) and attempts at due diligence data rooms failed to capture investor attention, tell a comprehensive story, and lacked data on viewer engagement. Those content assets were: Uninspiring Static content didn't provide differentiation and meaningful dialogue. Data-Blind Static Content offered no effective way to track investor interest, often without access & version control. Story-Starved The company's narratives weren’t presented in a compelling, evidence-driven way.
Dynamic Content Ignites Investor Engagement SOLUTION Using evidence-driven experiences and content hubs (“data rooms”) built with the RELAYTO content experience platform, HotSpot Therapeutics transformed their IR Communications Strategy by: Creating Secured Experiences & Dynamic Data Rooms Secured experiences and dynamic data rooms captivated investors encouraging active participation. Relying on Actionable Insights RELAYTO analytics revealed how investors interacted with HotSpot’s content. As a result, strategic IR content was optimized over time. Delivering Compelling Narratives Each selected investor received personalized vignettes, always up-to-date highlighting HotSpot's vision, progress, and potential.
Differentiating Communications Leads to a $100 Million Win RESULTS RELAYTO helped HotSpot raise $100M from over 5 venture capital investment firms. HotSpot has since relied on RELAYTO for its Business Development and Partnership efforts. 10,000+ Views showing Elevated Engagement RELAYTO’s effectiveness was exemplified with over 10k views of RELAYTO-powered experiences during HotSpot’s Series C funding round. 169 Hours of prolonged Deep Dives Investors spent a total of 169 hours exploring RELAYTO-powered experiences and dedicated IR hubs with due diligence materials. 2,000+ Views on Personalized VC Investor Focused Content Sustained investor focus was highlighted by over 2,000 views on dedicated dynamic IR hubs.
Jonathan Montagu Co-Founder and CEO of Hotspot Therapeutics “HotSpot’s use of RELAYTO started by successfully transforming our investor decks into interactive experiences . That led to HotSpot using RELAYTO for building focused IR due diligence data rooms (or content hubs ) including those decks and also, evidence-driven overview presentations and documents, study protocols and target validations. These experiences and content hubs were instrumental in us closing a $100M Series C Financing Round which involved over a handful of different VC firms over several months. We have since used RELAYTO for expanding HotSpot’s Business Development and Partnership initiatives involving scientific and investor conferences where evidence-driven digital communications are critical.”
The Impact of RELAYTO-powered Digital Communications HotSpot's successful $100 million Series C raise exemplifies the impact of RELAYTO-powered digital communications. CONCLUSION