IBM's Winning Formula: Client-Centric Approach to Delivering Value and Achieving Success

A talk with Anthony Coppedge who leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. His leadership focuses on composing a strategic symphony, orchestrating iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile Selling to create value for prospects and clients instead of traditional sales methods of extracting value from clients.