Integrating Salesforce Marketing Cloud and Marketing Cloud Engagement tracking with RELAYTO provides the following benefits:
Enhanced People Scoring:
Leverage detailed interaction data to enhance your lead scoring models, ensuring higher-quality leads and better sales outcomes.
Enhanced Audience Insights:
Understand precisely how your audience interacts with your content, improving visibility into their engagement behaviors.
Improved Marketing ROI:
Track detailed engagement metrics to optimize marketing efforts, target content more effectively, and boost campaign performance.
Personalized Customer Journeys:
Utilize captured data to tailor follow-up communications and deliver more personalized content experiences, driving higher conversion rates.
Data-Driven Decision Making:
Equip your marketing and sales teams with actionable insights to refine messaging strategies and better align content with audience interests.
Web Tracking
Follow these steps to integrate Salesforce Marketing Cloud tracking into your RELAYTO content experiences:
1 | Obtain a tracking code
✅ Salesforce Marketing Cloud
Follow this guide to obtain a web tracking code
✅ Salesforce Marketing Cloud Engagement
Follow this guide to obtain a web tracking code
2 | Add the tracking code to RELAYTO
✅ Send an email to your RELAYTO account manager to install the tracking code
3 | Verify tracking integration
✅ Publish or republish your RELAYTO content experience.
✅ Access the live content link.
✅ Using Salesforce Marketing Cloud, verify that engagement data from interactions within the RELAYTO experience is captured and reported correctly.
People Scoring
Once web tracking is activated, you can utilize the captured engagement data to configure advanced people scoring within Salesforce, enabling more accurate identification of high-value leads.