Interactive Presentation [Template]

+ Slack for ISV Partners Your Slack App Innovation Journey

Forward-Looking Statement Statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements about the company’s financial and operating results, which may include expected GAAP and non-GAAP financial and other operating and non-operating results, including revenue, net income, diluted earnings per share, operating cash flow growth, operating margin improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax rates, the one-time accounting non-cash charge that was incurred in connection with the Salesforce.org combination; stock-based compensation expenses, amortization of purchased intangibles, shares outstanding, market growth and sustainability goals. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events; the impact of foreign currency exchange rate and interest rate fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud computing applications and platforms; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; the competitive nature of the market in which we participate; our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our service performance and security, including the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate potential security breaches; the expenses associated with new data centers and third-party infrastructure providers; additional data center capacity; real estate and office facilities space; our operating results and cash flows; new services and product features, including any efforts to expand our services beyond the CRM market; our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the impact of future gains or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within the company's strategic investment portfolio; our ability to execute our business plans; our ability to successfully integrate acquired businesses and technologies, including delays related to the integration of Tableau due to regulatory review by the United Kingdom Competition and Markets Authority; our ability to continue to grow unearned revenue and remaining performance obligation; our ability to protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development and maintenance of the infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate our tax rate; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors related to our outstanding debt, revolving credit facility, term loan and loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation involving us; and the impact of climate change. Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Introducing Slack + Salesforce User engagement tied to the world’s #1 CRM Platform What is Slack? Slack brings all of a company’s people, data and tools together so teams can collaborate and get work done, from anywhere. Salesforce and Slack Combined Provides companies with a single source of truth and a unified platform for connecting employees, customers and partners with each other and the apps they use every day – all within their existing workflows. Why now? The need has never been greater to deliver connected experiences for customers across every touchpoint, enabling employees to work seamlessly wherever they are.

2.4K+ Apps Accelerating User Engagement The Slack Ecosystem is composed of integrations across horizontal & vertical domains

Reach Users Where They Already Are 95% 12M+ 10+ of Slack app users say users engaged in average hours that using an app in Slack throughout connected to 1 Slack makes those the day Slack per day 2 tools more valuable 100+ average minutes of active usage 1 on Slack per day 1. Usage figures are measured for users at Paid customers on a typical workday, as of 10/31/2020 1. Usage figures are measured for users at Paid customers on a typical workday, as of 10/31/2020 2. Slack customer study on app quality, July 2019 2. Slack customer study on app quality, July 2019

Slack Value for Salesforce ISV Partners Customer Success Growth Partnership Stickiness Create seamless Expand to reach the Slack Cross-sell opportunities Become part of the user’s experiences with customer base and new and potential for core workflow, reducing Salesforce and other users within existing partnership across the attrition risks integrated apps customers Slack ecosystem

The Slack Partner Program Further your growth path with access to new customers, tech, and resources Thriving Community Open Platform Growth Multipliers Spanning the Fortune 500, Take advantage of open APIs, The app directory hosts 2,400+ startups, nonprofits, and builders, templates, SDKs, and apps used to collaborate, governments across more communicate and get work done 150+ countries

Building a Slack App

Common Simple Patterns for Building with Slack Simple ways to add interactivity to improve the workflow for your users Notification Interactive elements Link Unfurl Reminders Open URL Provide Preview Updates Acknowledge Receipt Authenticated Unfurl Alerts Trigger Response Interactive Unfurl

3 Slack Notifications Notify users of important system events and take action on them as they are engaged in Slack throughout the day. Notification types ● Trigger Types (Automation) ● Target Types (Routing) ● Action Types (Custom Actions)

Interactivity in Slack Allow messages and conversations to be more actionable and intuitive with buttons, dropdown menus and more. Providing specific actions is a good way to direct conversations. Buttons can trigger a response from an app, or just open a URL.

First level text is set at twenty point Salesforce Sans and does not have a bullet Slack Link Unfurls • Second level is eighteen point Salesforce Sans First level text is set at twenty point Salesforce Sans and does not have a bullet Bring context to conversations by attaching • Second level is eighteen point Salesforce Sans rich unfurls anytime a link associated with your app gets shared in Slack

Next-Level Patterns for Building with Slack More advanced ways to add interactivity to improve user workflow /# Slash Command Workflows Modals Invoke app Easy to build Focused Surface Search for text No code required Collect Data Request list Extend app features Display Dynamic Information

Slack Slash Commands Let users trigger an interaction with your app by typing a command into the message composer box in any Slack conversation

Workflow Builder You don’t have to be a developer to automate tasks in Slack. Workflow Builder provides a GUI to create processes like gathering feedback in a form. App developers can create Workflow Steps that customers can use inside their workflows, like taking that feedback and sending it into Salesforce.

Slack Modals Modals provide focused spaces ideal for requesting and collecting data from users, or temporarily displaying dynamic and interactive information. For users, modals are prominent and pervasive — taking center stage in Slack ahead of any other interface element. Modals are designed using Block Kit

Context Static & Dynamic Selects Section with ... Fields Divider Section with ... Datepicker Checkboxes Multi-Select Image Block Input & Multi-Line Block Kit Radio buttons Actions Framework Engage users with interactive app experience using Slack’s design framework that provides the building blocks to customize your app’s UI Home Messages Modals

Block Kit Builder Drag, drop, and rearrange blocks to design and preview Block Kit layouts.

+ Thank You.

Appendix

Resources Where to go to learn more Planning a Slack Building a Slack Distribute and Getting Help App App List a Slack App Outline your use cases API Documentation Webinars Become a Slack Partner Developer Tools Storyboard interactions Slack Wiki Distributing your app in the Slack App Directory Community-supported Understand your Slack Platform Tools audience Preparing your app for Community submission Tutorials Put it all together Help Center Submitting your app for Build - The Art of review crafting a Slack app your team will love

Extra Credit -- Get Certified! New ways to grow your Slack career skills and prove your knowledge to the world. https://www.slackcertified.com/page https://www.slackcertified.com/page https://www.slackcertified.com/page /slack-certified-admin /slack-certified-developer /slack-skills