Introduction
Whitney Boyer is a dynamic force in marketing, with high-impact roles like Chief Marketing Officer at LHD Benefit Advisors, Vice President of Marketing & Driver Recruitment at Celadon Group Inc., and Director of Marketing at Quality Companies, LLC. She expertly manages marketing budgets, creates lead generation campaigns, oversees social media teams, coordinates tradeshows, and optimizes Google Analytics and Adwords.
Potential questions
1. What do you believe is the most effective way to stand out and make an impact as a CMO?
2. When you’re developing a marketing strategy for a financial services company, what’s your approach?
3. How have you seen digital marketing evolve in the financial services sector during your career?
4. I liked this quote from you,
“The brand is who you say you are. Reputation, on the other hand, is what people say about your brand. And when those two are not tightly linked, that's where trust gets broken and no marketing can solve that broken trust.”
What usually causes a gap between what a brand thinks of itself and what others think of it?
5. You said on the Building Better CMOs and Marketing Leaders podcast,
“It used to be that marketers could control your brand, right? You could say, ‘Hey, these are our brand standards. Here's what we say about ourselves.’ That control is no longer. That's a fallacy. The control is in the hands of the consumers.”
How do you think the shift in control from marketers to consumers has changed how brands are managed these days?
6. Your other quote from that podcast,
“Over the past 20 years, the highest searched marketing terms were ‘marketing’ and ‘product’. Not a surprise. Today, it's ‘marketing’ and ‘customer’."
How do you think this change has impacted the way companies plan their marketing strategies?
7. Given your focus on client experience, how do you see the role of no-code solutions in empowering marketing teams to create more engaging content experiences without relying heavily on IT departments?
8. From the article about you on Medium, called 5 Things You Need To Create A Highly Successful Career As A CMO,
“I’m a Jerry Seinfeld fan. My husband and I both grew up appreciating him and honestly hardly a day goes by where I don’t have a Seinfeld quote in my head. But more importantly, recently, I read an article about Jerry that stuck with me and brought it back to the work I do. He said his success has depended on answering the question, what are people really sick of? And then start thinking about their answers in relation to innovation.”
How do you apply Seinfeld’s approach to spark innovation in your field?
9. As a CMO with extensive experience in financial services, how do you see AI-powered content transformation platforms like RELAYTO changing the landscape of B2B marketing in your industry?
Please note
Our podcast is similar to the live discussion, so there may be more questions depending on the answers.
How RELAYTO promotes Experience-focused Leaders podcast
Other Experience-focused Leaders episodes
🎞 "Where You Go for Software: Reach Your Peak with G2's CEO Godard Abel"
🎞 "Turning Your Customers Into Your Biggest Champions with Alteryx's Dean Stoecker"
Author
RELAYTO Content Experience
The fastest way to build digital experiences. We empower businesses to convert PDFs, presentations and other content into interactive experiences & webpages with instant branding, analytics & more.