Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

LANDING PAGE OPTIMIZATION: THE DEFINITIVE GUIDE TO TESTING AND TUNING FOR CONVERSIONS A fully updated guide to making your landing pages profitable. Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate.

Landing page optimization is no longer a well-kept secret. It has rapidly become the most powerful method that smart Internet marketers use to build a lasting competitive advantage.

Well-optimized landing pages and websites can change the economics of your business overnight and turbocharge your online marketing programs.

Don't guess at what your visitors want. Turn your website or landing page into a dynamic laboratory to find out what they actually respond to.

Conversion rate optimization is a complicated activity requiring diverse skill sets.

The real experts on the design of your landing pages are your website visitors.