Managing a high growth organization in a mature industry

A talk with RJ Grimshaw, CEO of UniFi Equipment Finance. The speakers discuss the importance of entrepreneurship within established businesses. Grimshaw shares his experience of growing UniFi from $13 million to $120 million in revenue in six years, attributing this success to the Entrepreneur Operating System (EOS). They discuss the value of fostering entrepreneurial qualities in employees, the significance of aligning personal and company values, and the importance of customer-centricity. The conversation also covers effective communication, learning from failure, and the role of risk-taking in entrepreneurship. Grimshaw emphasizes the need for authenticity and conscientiousness in business leadership.