Master Content Marketing

MASTER CONTENT MARKETING: A SIMPLE STRATEGY TO CURE THE BLANK PAGE BLUES AND ATTRACT A PROFITABLE AUDIENCE Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content.

Understand that almost all content marketing starts with the written word. Even video and audio have an underlying structure that starts in written form. Mastering the art of expressing your ideas with the right words will get them from your brain into the world faster.

When I started publishing online content on my original website, Big Brand System, I knew that consistency was crucial. It was the only way my site would build my business revenue.

Instead of pushing messages out at unsuspecting people, content marketing offers valuable information that people are actively searching for. What a difference!

You may have subscribed to the newspapers or magazines, but you read them for their content, not their ads. From the very beginning, it was content that was considered valuable. It still is. Advertising was (and still is) regarded as a nuisance.

A seismic shift has happened in marketing. Consumers now hold the power during the purchasing process. Instead of waiting to see which ad catches their attention, they search for answers proactively. They arm themselves with information so they can make a qualified buying decision.

Businesses like ours market products and services by serving up educational, trustworthy content for information-seeking prospects to find. This content gives a face to our businesses and serves as a helpful guide to establishing a trusting relationship.

Content marketing is like putting out bait rather than throwing a spear.

Content marketing? It’s like offering delicious, nutritious bait and inviting the fish to swim your way. The best content marketing draws prospects in, and some will stay with your content and interact with your brand. They’ll become customers, and then repeat customers.