Master Content Strategy

MASTER CONTENT STRATEGY: HOW TO MAXIMIZE YOUR REACH AND BOOST YOUR BOTTOM LINE EVERY TIME YOU HIT PUBLISH Written for new marketers and seasoned professionals, Master Content Strategy shares a proven approach to revenue- generating content marketing that combines human expertise and AI writing tools for content production.

Content that feels personal gets that way because it has been written for a specific person. And especially in the early days, when real site visitors are scarce. you're going to have to create a vivid vision of the prospect you want to attract. That vision will guide the topics you write about and the voice you use to share your information.

If you write to the wrong person, you'll attract them. Look — content marketing is a lot of work. If you spend weeks, months, and years creating and publishing content that draws the wrong prospects to your business, you stand to lose a lot of money.

When you're creating content for your business, email list growth should be part of your larger marketing strategy. The best way to do this is to repeatedly ask people to share their email addresses with you, so you can nurture a business relationship over time.

And since 'I want more email' is not something anyone says, you're going to need to give prospects a compelling reason to hand over the key to their inboxes. You need to create a valuable lead magnet.

Al tools can help to generate new ideas. I like to think of them as a thesaurus on steroids — they can quickly spit out a long list of raw ideas that you can choose from.

On a brand-new website, you'll focus on populating your pages with helpful content that establishes your business's expertise. During the first year, you want to build a strong content foundation that you'll add to in future years. Aim to publish a new piece of content every week, and have one or two pieces in reserve in case you need them.