27 Customer cohort analysis demonstrates the strength of the model Accelerating organic MRR expansion within existing customer cohorts over time: 32% MRR expansion within 2020E cohorts vs 20% expansion within 2019 cohorts Notes: CY19 data includes monthly cohorts from April through December 2019 (available data) Current data includes monthly cohorts through 4Q20 where 3-month forward MRR data are available (I.e., January through August cohorts for 2020, with data through December, 2020) Cohort Average Initial MRR Cohort Average Current MRR +20% +32% 248%
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