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2023 Winners in Media category

A01 (Food & Drink) COINCIDENCES QUILMES BEER AB INBEV, Buenos Aires / DRAFTLINE, Buenos Aires ARGENTINA ZENITH, Buenos Aires BRONZE LION BRONZE LION FITCHIX HONEST EGGS CO. REGENERATIVE FARM EGGS VMLY&R, Melbourne AUSTRALIA MINDSHARE, Melbourne SILVER LION SILVER LION A02 (Consumer Goods) FLIPVERTISING SAMSUNG SAMSUNG GALAXY Z FLIP4 CHEP NETWORK, Sydney AUSTRALIA CHEP NETWORK, Sydney BRONZE LION BRONZE LION #TURNYOURBACK DOVE DOVE OGILVY, London / DAVID, Madrid UNITED KINGDOM MINDSHARE, London GOLD LION GOLD LION A03 (Healthcare) DIVERSITREE CLARITIN CLARITIN ALLERGY MEDICINE ENERGY BBDO, Chicago USA TWELVENOTE, New York BRONZE LION BRONZE LION A05 (Retail) A PROMO NO BODY'S HEARD OF MCDONALD'S MCDONALD'S LEO BURNETT PANAMA, Panama City PANAMA LEO BURNETT PANAMA, Panama City SILVER LION SILVER LION WORLD CUP DELIVERY PEDIDOS YA PEDIDOS YA APP GUT, Buenos Aires ARGENTINA BRONZE LION BRONZE LION A07 (Media / Entertainment) TWEET SCARVES TWITTER SOCIAL MEDIA DAVID, Madrid SPAIN BRONZE LION BRONZE LION A08 (Consumer Services / Business to Business) INSIDE JOBS VOLKSWAGEN GROUP FRANCE VOLKSWAGEN DDB, Paris FRANCE BRONZE LION BRONZE LION THE LAST PERFORMANCE PARTNERS LIFE LIFE INSURANCE SPECIAL, Auckland NEW ZEALAND SPECIAL, Auckland GOLD LION GOLD LION B01 (Use of Screens & Audio Visual Platforms) INTERFACE INTERRUPTION TUBI TUBI MISCHIEF @ NO FIXED ADDRESS, New York USA VAYNERMEDIA, New York GOLD LION GOLD LION A PROMO NO BODY'S HEARD OF MCDONALD'S MCDONALD'S LEO BURNETT PANAMA, Panama City PANAMA LEO BURNETT PANAMA, Panama City BRONZE LION BRONZE LION DREAMCASTER MICHELOB ULTRA MICHELOB ULTRA FCB NEW YORK USA GOLD LION GOLD LION B02 (Use of Audio Platforms) THE LOUDEST CALL WHITELION THE LOUDEST CALL OGILVY AUSTRALIA, Sydney AUSTRALIA SILVER LION SILVER LION CAROL FOR CHARITY MINISTRY OF FOREIGN AFFAIRS OF UKRAINE, ZELENSKA FOUNDATION CHARITY FUND SAATCHI & SAATCHI UKRAINE, Kyiv UKRAINE STARCOM, Kyiv / SPARK FOUNDRY, New York / SPARK FOUNDRY, London / ZENITH, Sofia / PUBLICIS, Warsaw BRONZE LION BRONZE LION SKINNY - PHONE IT IN SKINNY SKINNY MOBILE PHD, Auckland NEW ZEALAND PHD, Auckland SILVER LION SILVER LION FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES INITIATIVE MENA, Dubai BRONZE LION BRONZE LION B03 (Use of Print) OR TRAVEL ON CLEARTRIP CLEARTRIP CLEARTRIP TALENTED.AGENCY, Bangalore INDIA CLEARTRIP PVT LTD, Bangalore SILVER LION SILVER LION THE FOLDED NEWSPAPER LGBT ASSOCIATION THE ASSOCIATION FOR LGBTQ EQUALITY IN ISRAEL BLANCO, Tel Aviv ISRAEL BLANCO, Tel Aviv BRONZE LION BRONZE LION PLAN (A) AFRISAM, BLACKSTUDIO AFRISAM CEMENT PROMISE, Johannesburg SOUTH AFRICA THE MEDIA SHOP, Johannesburg SILVER LION SILVER LION B04 (Use of Outdoor) BE AWARE OF THE DOGS MUSTI GROUP MUSTI JA MIRRI MUSTI GROUP, Helsinki / ERMA & REINIKAINEN, Helsinki FINLAND WAVEMAKER, Helsinki BRONZE LION BRONZE LION DONATE SIREN THE MEXICAN RED CROSS THE MEXICAN RED CROSS VMLY&R COMMERCE, Mexico City MEXICO BRONZE LION BRONZE LION GUARDED BUS STOP ELETROMIDIA ELETROMIDIA ALMAPBBDO, Sao Paulo BRAZIL ELETROMIDIA, Sao Paulo GOLD LION GOLD LION B05 (Use of Ambient Media: Small Scale) THE OFFICE CLEANERS HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY AMPLIFY, Buenos Aires BRONZE LION BRONZE LION SURAKSHA KA TEEKA MORTEIN PRODUCT DENTSU CREATIVE, Gurgaon INDIA DENTSU CREATIVE, Gurgaon BRONZE LION BRONZE LION B06 (Use of Ambient Media: Large Scale) MISSING STUDENTS UNICEF BRAZIL SCHOOL DROPOUT ARTPLAN COMUNICACAO S/A, Rio De Janeiro BRAZIL BRONZE LION BRONZE LION IKEA WINDOW SHOPPING IKEA IKEA RETHINK, Toronto CANADA CARAT, Toronto BRONZE LION BRONZE LION ABILITY SIGNS DECATHLON CANADA DECATHLON RETHINK, Toronto CANADA GOLD LION GOLD LION ANNE DE GAULLE FONDATION ANNE DE GAULLE ASSOCIATION HAVAS PARIS FRANCE SILVER LION SILVER LION B07 (Use of Events & Stunts) MISSING STUDENTS UNICEF BRAZIL SCHOOL DROPOUT ARTPLAN COMUNICACAO S/A, Rio De Janeiro BRAZIL SILVER LION SILVER LION A HAND BALL THAT COULD SAVE YOUR LIFE. BORUSSIA DORTMUND BORUSSIA DORTMUND ACCENTURE SONG, Hamburg GERMANY ACCENTURE SONG, Hamburg BRONZE LION BRONZE LION THE CURRENCY OF CORRUPTION TRANSPARENCY INTERNATIONAL LEBANON - NO CORRUPTION (TI-LB) ANTI-CORRUPTION NGO LEO BURNETT, Beirut / LEO BURNETT, Jeddah LEBANON BRONZE LION BRONZE LION THE LAST PHOTO ITV X CALM ITV X CALM adam&eveDDB, London UNITED KINGDOM THE7STARS, London BRONZE LION BRONZE LION B08 (Use of Digital Platforms) NOT-SO CLASSIC DATES TINDER TINDER OGILVY PARIS, Paris FRANCE BRONZE LION BRONZE LION THE MASTERS REMASTERED IBM IBM OGILVY, New York / IBM CONSULTING, Armonk USA EIGHTBAR, New York BRONZE LION BRONZE LION B09 (Use of Mobile) WORLD CUP DELIVERY PEDIDOS YA PEDIDOS YA APP GUT, Buenos Aires ARGENTINA GOLD LION GOLD LION B11 (Innovative Use of Influencers) Title Brand Product / Service Entrant / Idea Creation Location Media Prize Award

DEPZMAN - LIFE CUT SHORT THE JOSHUA RIBERA FOUNDATION THE JOSHUA RIBERA FOUNDATION McCANN, London UNITED KINGDOM SBTV, London SILVER LION SILVER LION FIGHTING TO REMEMBER ZIKARON BASLON FIGHTING TO REMEMBER McCANN, Tel Aviv ISRAEL BRONZE LION BRONZE LION B12 (Metaverse, New Realities & Emerging Tech) THE HOMELESS GALLERY HINZ&KUNZT / HAMBURGER KUNSTHALLE THE HOMELESS GALLERY PHILIPP UND KEUNTJE, Hamburg / MANTIKOR, Hamburg GERMANY MEDIAPLUS GERMANY, Munich / STROER DIGITAL MEDIA GMBH, Hamburg SILVER LION SILVER LION BUY MY CANCER ALIVIA CANCER FOUNDATION FUNDRAISING MODEL OGILVY POLAND, Warsaw POLAND OGILVY POLAND, Warsaw BRONZE LION BRONZE LION C01 (Audience Insights) ORANGE - SAFE ZONE ORANGE SAFE ZONE PUBLICIS CONSEIL, Paris FRANCE PUBLICIS CONSEIL, Paris BRONZE LION BRONZE LION C04 (Use of Branded Content Created for Digital or Social) OREO CHEAT COOKIES MONDELEZ EUROPE OREO SAATCHI & SAATCHI, Dusseldorf GERMANY GOLD LION GOLD LION C06 (Co-creation of Branded IP) DREAMCASTER MICHELOB ULTRA MICHELOB ULTRA FCB NEW YORK USA SILVER LION SILVER LION D02 (Challenger Brand) INTERFACE INTERRUPTION TUBI TUBI MISCHIEF @ NO FIXED ADDRESS, New York USA VAYNERMEDIA, New York SILVER LION SILVER LION DASHBOARD BILLBOARDS ŠKODA ŠKODA NORD DDB, Stockholm SWEDEN SILVER LION SILVER LION D03 (Single-market Campaign) INSIDE JOBS VOLKSWAGEN GROUP FRANCE VOLKSWAGEN DDB, Paris FRANCE SILVER LION SILVER LION BUSCAPÉ. BACK TO THE CITY OF GOD. TELEFÓNICA VIVO & MOTOROLA MOTOROLA EDGE 30 ULTRA 5G VMLY&R, Sao Paulo BRAZIL VMLY&R, Sao Paulo SILVER LION SILVER LION D04 (Social Behaviour & Cultural Insight) ACCEPT REAL COOKIES PIRAQUÊ COOKIES PIRAQUÊ LEW'LARA\TBWA, São Paulo BRAZIL LEW'LARA\TBWA, São Paulo / UOL, Sao Paolo BRONZE LION BRONZE LION THE BILLBOARD IS YOURS TO TAKE BUDWEISER BUDWEISER FCB NEW YORK USA BRONZE LION BRONZE LION LINE FOR CHANGE COLGATE COLGATE VMLY&R, Paris FRANCE WAVEMAKER, London / CHANNEL 4, London BRONZE LION BRONZE LION #OPTINK JUNGE HELDEN E.V. ORGAN DONOR RECRUITMENT McCANN, Paris FRANCE BRONZE LION BRONZE LION D05 (Breakthrough on a Budget) BLOCKBUSTER: UNTIL THE BITTER END BLOCKBUSTER BLOCKBUSTER VIDEO ATLANTIC, New York USA GOLD LION GOLD LION D06 (Corporate Purpose & Social Responsibility) CERTIFIED CARE RAID SC JOHNSON / RAID ENERGY BBDO, Chicago USA PHD, Chicago BRONZE LION BRONZE LION THE 13 MINUTES NATIONAL DELAY DAY CZECH INSURANCE ASOCIATION CZECH INSURANCE ASOCIATION McCANN, Prague CZECH REPUBLIC MEDIABRANDS CZ, Prague BRONZE LION BRONZE LION #TURNYOURBACK DOVE DOVE OGILVY, London / DAVID, Madrid UNITED KINGDOM MINDSHARE, London GRAND PRIX GRAND PRIX E01 (Media Insights & Strategy) THE MISSING CHAPTER WHISPER WOMEN'S HEALTH ESSENCEMEDIACOM, Mumbai / LEO BURNETT, Gurgaon INDIA MEDIACOM, Mumbai BRONZE LION BRONZE LION E02 (Media Planning) #STANDUPTOJEWISHHATE – BLUE SQUARE FOUNDATION TO COMBAT ANTISEMITISM NON-PROFIT ORG MINDSHARE, New York / WUNDERMAN THOMPSON, New York USA MINDSHARE, New York SILVER LION SILVER LION E03 (Media Execution) HEART STOPPING BRITISH HEART FOUNDATION BRITISH HEART FOUNDATION PHD WORLDWIDE, London / GLOBAL MEDIA AND ENTERTAINMENT, London UNITED KINGDOM PHD WORLDWIDE, London SILVER LION SILVER LION E04 (Use of Channel Integration) SKINNY - PHONE IT IN SKINNY SKINNY MOBILE PHD, Auckland NEW ZEALAND PHD, Auckland GOLD LION GOLD LION E05 (Use of Data & Analytics) THUMBSTOPPING BEAUTY BIASES DOVE DOVE BRAND PURPOSE MINDSHARE INDIA, Mumbai INDIA MINDSHARE INDIA, Mumbai BRONZE LION BRONZE LION Title Brand Product / Service Entrant / Idea Creation Location Media Prize Award