5 Lines about Alex
Alex Shevelenko: Co-Founder & CEO of RELAYTO & Host of Experience-focused Leaders pod
Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud
Founder: RELAYTO & Glocal Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft
Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton
Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA
Author: 'The Experience Is The Message' on the business of stories in the AI era, upcoming
Experience-focused Leaders Podcast
Stories of engagement across the customer journey
Welcome to the Experience-Focused Leaders Podcast, where we bring the most important ideas to life!
Join us each week as we delve into a wide range of topics surrounding experiences and client-centric ideas. Through engaging conversations, we explore the principles, strategies, and insights that drive exceptional customer experiences and business growth.
Why Alex founded RELAYTO?
An avid reader and slide-maker, Alex always yearned to bring great ideas to life. He just never dreamed that he would do so by creating software that instantly turns your PDFs into interactive documents and presentations.
Why change the good-old PDF? During Alex’s career building iconic business software products, everything evolved into a more compelling experience, except print-optimized PDFs. There are 10,000 times as many PDFs as web pages today*. Yet in our attention-poor world, PDF is where must-read publications, presentations & knowledge goes to die. It's the coffin for you big ideas on screens.
So Alex founded RELAYTO/ to transform static, pre-Internet & pre-mobile content into a digital experience fit for modern humans. (See & hear his own http://rla.to/pitch. It used to be a PDF.)
It worked! To date, RELAYTO/ users at organizations like Accenture, Salesforce, Saastock, Ogilvy, Newsweek & PwC have authored over 75 award-winning interactive experiences. And it's just the start since the AI-powered platform gets smarter with every document it makes, manages and measures.
Trained by brilliant professors during his Stanford MBA, Wharton BSE and the University of Pennsylvania BA studies, Alex credits his wife and 3 kids as his most demanding and inspiring teachers. For example, they are not impressed by this bio.
An American who had built organizations in London, Paris & San Francisco, Alex is now 100% virtual and uses all the time that freed up from travel -- to write the first interactive non-fiction book about the future of virtual storytelling in the era of AI, behavioral & neuroscience.
That's Alex’s story. His dream is that you share yours with RELAYTO/
*Source: Adobe & Netcraft
What's RELAYTO?
Super-charge your PDFs with RELAYTO...
RELAYTO instantly turns conventional PDFs, slides and text into compelling online experiences, fueled by analytics & interactivity.
Founded to advance the art & science of visual storytelling in high-stakes communications, RELAYTO's ultimate goal is to empower 1 billion people to succeed with their ideas.
AUTHOR
The fastest way to build digital experiences. We empower businesses to convert PDFs, presentations and other content into interactive experiences & webpages with instant branding, analytics & more