PR

A02 (Consumer Goods) THE STAIN KOTEX KOTEX VALOR, Lima PERU PACIFIC, Lima BRONZE LION BRONZE LION A05 (Retail) 50+ POPEYES CHICKEN POPEYES RESTAURANT BRANDS INTERNATIONAL, Miami / GUT, Mexico City USA BRONZE LION BRONZE LION ICELAND FOOD CLUB ICELAND FOODS SUPERMARKET RETAILER KETCHUM, London UNITED KINGDOM KETCHUM, London SILVER LION SILVER LION A06 (Travel / Leisure) HOME NIKE NIKE WIEDEN+KENNEDY, London UNITED KINGDOM WIEDEN+KENNEDY, London GOLD LION GOLD LION A07 (Media / Entertainment) THE UNBURNABLE BOOK PENGUIN BOOKS RANDOM HOUSE PENGUIN BOOKS RANDOM HOUSE RETHINK, Toronto CANADA BRONZE LION BRONZE LION THE LAST PHOTO ITV X CALM ITV X CALM adam&eveDDB, London UNITED KINGDOM HOPE & GLORY, London SILVER LION SILVER LION A09 (Not-for-profit / Charity / Government ) ARE YOU PRESS WORTHY? COLUMBIA JOURNALISM REVIEW COLUMBIA JOURNALISM REVIEW TBWA\CHIAT\DAY, New York City USA SILVER LION SILVER LION #OPTINK JUNGE HELDEN E.V. ORGAN DONOR RECRUITMENT McCANN, Paris FRANCE WEBER SHANDWICK, Berlin SILVER LION SILVER LION DIRTY LAUNDRY ABAAD RESOURCE CENTER FOR GENDER EQUALITY ABAAD GENDER EQUALITY NGO LEO BURNETT, Beirut LEBANON LEO BURNETT, Beirut SILVER LION SILVER LION B02 (Community Management) WHY IS THIS A SWIGGY AD? SWIGGY SWIGGY TALENTED.AGENCY, Bangalore INDIA SWIGGY INDIA, Bangalore BRONZE LION BRONZE LION B03 (Real-time Response) #FINDTHEKETCHUPBOATGUY THE KRAFT HEINZ COMPANY HEINZ KETCHUP THE KITCHEN, Toronto CANADA ZENO GROUP, Chicago BRONZE LION BRONZE LION BRING HOME THE BUD BUDWEISER BUDWEISER BEER WIEDEN+KENNEDY, New York / WIEDEN+KENNEDY, Sao Paulo / AFRICA CREATIVE DDB, Sao Paulo USA ALLISON+PARTNERS, New York SILVER LION SILVER LION THE BEST-SELLER CONSTITUTION MERCADO LIBRE MERCADO LIBRE GUT, Sao Paulo BRAZIL UM WORLDWIDE, Sao Paulo SILVER LION SILVER LION WHERE TO SETTLE MASTERCARD WEBSITE ... McCANN POLAND, Warsaw POLAND MASTERCARD POLAND, Warszawa BRONZE LION BRONZE LION B04 (Content Creation & Production ) THE CHAT BREAST CANCER NOW BREAST CANCER CHARITY BMB, London UNITED KINGDOM W COMMUNICATIONS, London BRONZE LION BRONZE LION TASTE MY FACE APPLEBEE'S APPLEBEE'S GREY, New York USA CURRENT GLOBAL, Chicago BRONZE LION BRONZE LION FIGHTING TO REMEMBER ZIKARON BASLON FIGHTING TO REMEMBER McCANN, Tel Aviv ISRAEL BRONZE LION BRONZE LION B06 (Innovative Use of Influencers) KAMI DOWN SYNDROME INTERNATIONAL DOWN SYNDROME INTERNATIONAL FORSMAN & BODENFORS, Singapore SINGAPORE FORSMAN & BODENFORS, Singapore SILVER LION SILVER LION FIGHTING TO REMEMBER ZIKARON BASLON FIGHTING TO REMEMBER McCANN, Tel Aviv ISRAEL GOLD LION GOLD LION C01 (Research, Data & Analytics) ARE YOU PRESS WORTHY? COLUMBIA JOURNALISM REVIEW COLUMBIA JOURNALISM REVIEW TBWA\CHIAT\DAY, New York City USA SILVER LION SILVER LION WELL-BEING INDEX (GDW) NIKKEI INC. WELL-BEING INDEX DENTSU INC., Tokyo JAPAN DENTSU INC., Tokyo SILVER LION SILVER LION C02 (PR Effectiveness) THE POSTPONED DAY LALCEC LALCEC GREY ARGENTINA, Buenos Aires ARGENTINA GREY ARGENTINA, Buenos Aires GOLD LION GOLD LION #STANDUPTOJEWISHHATE – BLUE SQUARE FCAS: FOUNDATION TO COMBAT ANTISEMITISM AWARENESS AROUND THE ALARMING RISE OF ANTISEMITISM IN AMERICA WUNDERMAN THOMPSON, New York USA WEBER SHANDWICK, New York BRONZE LION BRONZE LION D01 (Media Relations) THE POSTPONED DAY LALCEC LALCEC GREY ARGENTINA, Buenos Aires ARGENTINA GREY ARGENTINA, Buenos Aires GOLD LION GOLD LION D02 (Use of Events & Stunts) GOLDEN DATES AMP | ASSOCIATION FOR THE ELDERLY AMP | ASSOCIATION FOR THE ELDERLY LEO BURNETT LISBOA PORTUGAL BRONZE LION BRONZE LION THE TAX FREE BAGEL PHILADELPHIA CREAM CHEESE CREAM CHEESE GUT, Miami USA ZENO GROUP, Chicago SILVER LION SILVER LION THE MAMMOTH MEATBALL VOW CULTURED MEAT WUNDERMAN THOMPSON BENELUX, Antwerp BELGIUM WUNDERMAN THOMPSON BENELUX, Antwerp / FOR THE RIGHT REASONS, Amsterdam / BCW, New York BRONZE LION BRONZE LION RUNNER 321 ADIDAS ADIDAS FCB TORONTO CANADA CURRENT PR, Toronto SILVER LION SILVER LION AIRTEL 175 REPLAYED AIRTEL AIRTEL TELECOMMUNICATIONS LEO BURNETT, Mumbai INDIA BRONZE LION BRONZE LION MAYO MCHACK HELLMANN'S HELLMANN'S MAYONNAISE EDELMAN, London UNITED KINGDOM EDELMAN, London SILVER LION SILVER LION D03 (Launch / Re-launch) #BRINGBACK2011 OREO INDIA OREO COOKIE LEO BURNETT, Mumbai INDIA SILVER LION SILVER LION APOLOGIZE THE RAINBOW SKITTLES SKITTLES DDB, Chicago USA WEBER SHANDWICK, Chicago GOLD LION GOLD LION D04 (Brand Voice & Strategic Storytelling) UNCOMFORTABLE FOOD STELLA ARTOIS STELLA ARTOIS SOKO, Sao Paulo BRAZIL H+K IDEAL, São Paulo BRONZE LION BRONZE LION SELF LOVE BOUQUET DOORDASH DOORDASH GUT, Los Angeles USA GRAND PRIX GRAND PRIX EQUINOX - WE DON'T SPEAK JANUARY EQUINOX GROUP EQUINOX GROUP COLLINS, New York USA BRONZE LION BRONZE LION SOLAR IMPULSE - PRÊT À VOTER SOLAR IMPULSE PRÊT À VOTER PUBLICIS CONSEIL, Paris FRANCE PUBLICIS CONSEIL, Paris BRONZE LION BRONZE LION Title Brand Product / Service Entrant / Idea Creation Location PR Prize Award

THE POSTPONED DAY LALCEC LALCEC GREY ARGENTINA, Buenos Aires ARGENTINA GREY ARGENTINA, Buenos Aires SILVER LION SILVER LION D05 (Use of Technology) THE CLOSER HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY EDELMAN, London / FAST HORSE, Minneapolis BRONZE LION BRONZE LION E01 (Corporate Image, Communication & Reputation Management) 50+ POPEYES CHICKEN POPEYES RESTAURANT BRANDS INTERNATIONAL, Miami / GUT, Mexico City USA BRONZE LION BRONZE LION E05 (Sponsorship & Brand Partnership) WHERE TO SETTLE MASTERCARD WEBSITE ... McCANN POLAND, Warsaw POLAND MASTERCARD POLAND, Warszawa GOLD LION GOLD LION F01 (Local Brand ) #UNEXAMINABLE THE VIF NETWORK NGO WOMEN RIGHTS DDB ROMANIA, Bucharest ROMANIA BRONZE LION BRONZE LION F02 (Challenger Brand) DAILY STAR - LETTUCE LIZ DAILY STAR NEWS BRAND REACH PLC, London UNITED KINGDOM REACH PLC, London BRONZE LION BRONZE LION F03 (Single-market Campaign) THE MIGROS BEER MIGROS MIGROS BEER NON WIRZ GROUP, Zurich SWITZERLAND WIRZ GROUP, Zurich / MIGROS GENOSSENSCHAFTS BUND, Zurich BRONZE LION BRONZE LION HEINEKICKS HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan / BBH, Singapore ITALY BRONZE LION BRONZE LION ICELAND FOOD CLUB ICELAND FOODS SUPERMARKET RETAILER KETCHUM, London UNITED KINGDOM KETCHUM, London BRONZE LION BRONZE LION F04 (Social Behaviour) STAIN NOT SHAME ZEVA FASHION ZEVA FASHION SCANAD, Nairobi KENYA HILL+KNOWLTON STRATEGIES, Nairobi SILVER LION SILVER LION F05 (Cultural Insight) HOME NIKE NIKE WIEDEN+KENNEDY, London UNITED KINGDOM WIEDEN+KENNEDY, London GOLD LION GOLD LION WEAR 'EM OUT STORE EBAY EBAY SNEAKERS EDELMAN, New York USA EDELMAN, New York BRONZE LION BRONZE LION SUPERSTAR RAVI ADIDAS ADIDAS ORIGINALS HAVAS MIDDLE EAST, Dubai / RED HAVAS MIDDLE EAST, Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST, Dubai BRONZE LION BRONZE LION F07 (Corporate Purpose & Social Responsibility) CERTIFIED CARE RAID SC JOHNSON / RAID ENERGY BBDO, Chicago USA ZENO GROUP, Chicago BRONZE LION BRONZE LION RUNNER 321 ADIDAS ADIDAS FCB TORONTO CANADA CURRENT PR, Toronto GOLD LION GOLD LION ICELAND FOOD CLUB ICELAND FOODS SUPERMARKET RETAILER KETCHUM, London UNITED KINGDOM KETCHUM, London SILVER LION SILVER LION Title Brand Product / Service Entrant / Idea Creation Location PR Prize Award