The Evolution of B2B Content: From Data Sheets to Digital Sales Rooms

A talk with Craig Rosenberg, Chief Platform Officer of Scale Venture Partners. Craig discusses the importance of providing content that is both easily digestible and actionable. In today's fast-paced digital world, buyers are inundated with information, making it crucial to deliver content that stands out and meets their specific needs. To achieve this, it's essential to segment your audience, understand the different segments within your target audience, and tailor your content to meet their unique needs and preferences. Personalize content using data and insights to ensure it resonates with the individual buyer's journey. Additionally, incorporate interactive elements such as quizzes, polls, and interactive product tours to engage buyers and provide them with a hands-on experience.