Turning Your Marketing Into Dollars with Dr. Peter Fader

A talk with the Professor of Wharton Marketing Dept., Dr. Peter Fader. Dr. Peter Fader is a professor at Wharton Marketing Department, researching things such as: the lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, and managerial applications with focus on topics such as customer relationship management. He is a winner of the Frances and Pei-Yuan Chia Professorship by demonstrating an interdisciplinary approach to business teaching and research, especially in retailing, marketing, banking and information technology. He also works with firms from a wide range of industries, like telecommunications, financial services, gaming/entertainment, retail, and pharmaceuticals.