Webinar: How to Craft Your Compelling Brand Story

WEBINAR: HOW TO CRAFT YOUR COMPELLING BRAND STORY | PARK HOWELL” Park Howell is known as The World’s Most Industrious Storyteller, helping leaders of purpose-driven brands grow by as much as 600 percent. Park Howell

“Brand is a story people tell about your brand and your offering when you’re not in the room.”

“We can put stories to work for us for an unbelievable impact.”

“To me, a brand really cuts across all categories where we are going to get ourselves and our messaging to stand out in people's minds.”

“Set up, problem, resolution. And, but, therefore. Act 1, Act 2, and Act 3 structure. Our problem-solving brain, found in our subconscious limbic system, loves this. And by the way, the subconscious limbic system is where all real buying decisions are being made.”

“Back then, our clients, our brands owned the influence of mass media. But that all appreciably changed again when I saw about 2004 as social media and ecommerce really took hold.”

“While our brands used to own the influence of mass media, the masses had become the media and they own your story.”

“We are pushing out way more information and content than our little monkey storytelling brains were ever meant to digest.”

“Because while our frontal cortex has done this amazing thing, you and I and everyone else is still walking around with that subconscious limbic system that our ancestors used to navigate and survive.”

“Our minds yield helplessly to the section of a story: the setup, problem, resolution.”

“Christopher Lochhead invited me to his show about a month ago. We talked about storytelling and business, and I introduced Christopher to the ABT.”

“This is the guide that I want you to use to start putting your ‘and’, ‘but’, ‘therefore’ together for your brand story.”