WWF International Communications Department ProgrammeProject Communications How to get the most out of this template1. Current Situation/Background2. Overall Programme/Project Objectives3. Communications Objectives4. Target Audience[Edit post to insert headline]Target audiences should be described in terms of:Primary Target AudienceSecondary Target AudienceInternal Target AudienceFor more information about target audiences, please see the Publishing...5. Key Message per Target Audience[Edit post to insert headline]Examples of a "result" could be the following:See the Brand Guidelines - Key on-brand messages and word banks by...6. Communications Mix[Edit post to insert headline]External Communications MixExternal Communications MixInternal Communications MixSee the Publishing Guidelines - Choosing the Medium:7. Promotion8. Budget9. Timeline[Edit post to insert headline][Key event or activity 1]What/When/Where:Who/Target Audience:How/Why/Key Message(s):Media Strategy/Tools and Materials:10. Being on Brand[Edit post to insert headline]When communicating with your audience follow this simple checklist and ask...For more information, see the Brand Guidelines on Connect:11. Evaluating Success[Edit post to insert headline]Assessment of Strategy/ProjectInspirationWWF - Change the way you thinkWelcome to Our ChannelStop Wildlife Crime: The Series - Tigers (Video 3) | WWFWWF HompepageDownload Word Template
