Brand guidelines Color palette The 1% for the Planet brand incorporates four primary colors—medium blue, dark blue, light gray, dark gray, and black as well as four secondary colors—dark blue, teal blue, coral and yellow. The 1% for the Planet logo is never to appear in any colors other than those shown here. Color palette 10 PRIMARY COLORS SECONDARY COLORS DARK GR AY CMY K: 7 4, 57, 45, 23 RGB: 73, 89 , 10 2 HEX: 495966 LIGHT BLU E CMY K: 77 , 31, 0 , 0 RGB: 24 , 145, 208 HEX: 1791D1 MEDIUM BLU E CMY K: 98, 69 , 22, 6 RGB: 0 , 86, 13 7 HEX: 00 578A LIGHT GRAY CMY K: 14 , 2, 0 , 4 1 RGB: 129 , 146, 150 HEX: 819296 BLAC K CMY K: 69 , 67 , 65, 74 RGB: 35, 31, 32 HEX: 2 41F1F DARK BLU E CMY K: 100 , 84 , 42, 4 1 RGB: 15, 4 3, 77 HEX: 0F2B4D TEAL BLU E CMY K: 53, 0 , 7, 0 RGB: 102, 204 , 23 2 HEX: 66 CC E8 CORAL CMY K: 0 , 84 , 77 , 0 RGB: 24 0, 80 , 6 7 HEX: F 04F 42 YELLOW CMYK: 0, 18, 84, 0 RGB: 255, 208, 67 HEX: FFCF42