Brand guidelines Logo usage 08 Common mistakes In order to maintain a strong, consistent and successful brand, we ask that our logo be kept in the original state in which it was designed. Please do not add to or change anything about the logo. These usage guidelines apply to all versions of the logo. Old versions of the logo have been retired, and therefore should no longer be used in any application— to include versions with the SM service mark. Please use logos with the correct registered ® trademark. Don’t add shad ows , str ok es, or other effect s Don’t r otat e or flip Don’t alt er pr opor tions of the wo rd mark or ico n Don’t alt er the le tters or spacing in any w ay Don’t change the colors Don’t change the aspect rati o, stre tch or squeez e Ple ase use the logo with the accurat e trademark (® ) Don’t place any t ext within the 1% icon Don’t add a bor der aro und the icon or wo rd mark