THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Brad Mehl Amy Messano Jon Miller CMO | Coleman Research CMO | Altair CMO | Demandbase CMO Super Power CMO Super Power CMO Super Power Data-driven growth. Integrating acquisitions. Remaining a student despite massive success. Brad has driven dramatic Amy has been turning bits and revenue growth at Information bytes into relevant, compelling Jon is a marketing entrepreneur, and SaaS companies acquired stories for more than two thought leader, and CMO of for a combined $2 billion+. He decades. In that time, Amy has Demandbase, the leading ABM has held GM roles with P&L demonstrated a keen sense for platform. Previously, Jon was CEO ownership, and leadership roles in software marketing, and for and founder of Engagio, which marketing, product management nurturing emerging technologies merged with Demandbase, and a and business development. His as they hit the market. She knows co-founder and CMO at Marketo. sweet spot is leading growth the value of a strong, coordinated He is a frequent conference at technology companies team, and is skilled in building speaker and has authored many focused on marketing/sales flexible teams with a great deal books including Demandbase’s solutions, education and business of mobility that can meet any Definitive Guide to Smarter GTM intelligence. Brad is known for marketing challenge. In every task with ABM/ABX and Marketo’s strategic leadership, an “anything she faces, she shows a dedication Definitive Guide to Marketing is possible” attitude, seizing white- to quality that can take any Automation. He was named Most space opportunities, change marketing effort to the next level. Influential Marketing CEO of management, team building, the Year by the Corporate collaboration, P&L focus and Excellence Awards, a Top 10 Most operating discipline. Influential Tech Marketer by B2B Marketing, and a Top 10 CMO for companies under $250M by the CMO Institute. 23
101 Top B2B Marketing Influencers of 2022 Page 22 Page 24