THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Kathie Johnson Julie Kaplan David Kirven CMO | Talkdesk SVP Marketing and Revenue CMO | Reltio CMO Super Power Operations | CareMetx CMO Super Power Scaling growth. CMO Super Power Staying focused on the big picture. Making the most of a Kathie is a highly-skilled, award- start-up budget. David is a strategic, innovative, winning global SaaS leader results-oriented, product and with over 25 years of marketing Julie is a marketing/customer marketing leader with proven experience. While at Talkdesk she experience leader. She’s the one success in growth strategies, has helped the company propel to call when you’re ready to turn line management, and team from #66 in Forbes Cloud100 in your vision into reality. She is a development. He has a strong 2019 to #8 in 2022. Throughout marketing leader with the ability track record of driving growth for her career, she has built highly to swiftly move from strategic both existing businesses and new motivated and innovative teams thinker to tactician, especially in ventures. His experience spans that deliver high-growth results entrepreneurial environments. consumer, small business (SMB) in a global environment. She is a She has a proven track record and large enterprise marketing. modern, full-stack marketer who in building brands, generating He is an innovative marketer and creates a culture where marketers demand, and customer retention proven leader who is adept at can do the best work of their in high-growth B2B and B2C translating customer insights into careers, helping companies grow environments. Julie is passionate compelling outcomes, building with results-oriented, technology- about using customer insights, organizations, and developing and enhanced, and innovative both qualitative and quantitative, inspiring employees. marketing. She has a deep to drive process, revenue, and commitment to a collaborative profitability; customer-centric and inclusive environment. marketer with broad direct to consumer and business-to- business experience. Ultimately she makes sense out of chaos and implements plans to reduce it. 18