THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Armen Najarian Peter Neiman Patti Newcomer CMO | Outseer CMO | Amalgamated Bank CMO | FieldRoutes, a CMO Super Power CMO Super Power ServiceTitan company Brand reinvention. Purpose-led marketing. CMO Super Power Strategic nimbleness - combining Armen is an 18-year Silicon Valley Peter has both agency and client- the art and science of Marketing. veteran with deep experience side experience. He has positioned leading marketing for fast-growing or repositioned thirty-five brands Patti is a marketing executive with fraud prevention, predictive across twenty different industries. a unique analytical background analytics, and cybersecurity Peter spent nine years leading the and extensive experience in prod- companies. His most recent repositioning of Unum’s insurance uct design and development, leadership roles include CMO brands in both the US and the marketing strategy and campaigns, positions at Outseer, Agari and UK. He is fluent in both B2B and consumer research and insights, ThreatMetrix, the latter of which B2C languages and a passionate direct marketing communications, he positioned as the definitive leader that has a proven ability customer experience design, category leader for digital identity to grow business, lead change, brand strategy and advertising. solutions. Through his career, cut through, truly differentiate She has a passion for starting from Armen has cultivated a reputation challenger brands against more the consumer to develop busi- as a best-in-class marketer with a powerful competition. His real ness-building marketing plans. She striking ability to drive revenue and strength is in creating simple has built and led Marketing orga- boost company value. solutions for complex problems. nizations for over 15 years across He brings expertise across all financial services and technology, channels of integrated marketing public and private, B2B and B2C, from advertising, to public and has experience across all relations, to content management aspects of the marketing discipline. and thought leadership. 25