THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Rebecca Stone Bill Strawderman Rashmi Vittal SVP | Cisco Customer CMO | GS1 US CMO | Productiv Solutions Marketing & CMO Super Power CMO Super Power CMO | Cisco Meraki Driving brand inside and out. Partnering with Sales to drive growth. CMO Super Power Powerhouse team building. Bill builds programs, platforms Rashmi is an accomplished and teams that grow revenue marketing executive with more and build reputation, with deep than 25 years of pre-IPO and large With more than 20 years of digital marketing roots and a corporate enterprise software experience in marketing B2B knack for using data to win. His experience, building and leading technology products, Rebecca core competence is to align marketing teams that bring to has consistently demonstrated marketing and business strategy market innovative, high-growth the value and return of marketing to build customer value across SaaS-based solutions for CMO programs on sales. Her in-depth content, channel and experience and CIO buying centers. She understanding of the customer dimensions. Bill balances a deep excels at developing revenue- journey, combined with a data- understanding of business drivers generating GTM strategies aligned driven approach, has helped with a broad, creative passion to product roadmaps that drive her achieve 5-10x growth in for making the best ideas easy market awareness and pipeline marketing-generated pipeline to find, use and advocate. These growth. Rashmi understands the throughout her career. On top of qualities, along with his dedication importance of strategic positioning the business results she delivers, to growing people, reinforce the paired with creative storytelling to Rebecca has a track record of critical role of company culture in motivate change and has led many building an adaptable culture and building enduring brands. messaging initiatives in her career. transforming her teams to create She has instituted best practices an impact where it matters most. to accelerate the sales cycle with value-building sales playbooks, comprehensive sales enablement, collateral and competitive intelligence. 36