THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Tara Robertson Chip Rodgers Bhaskar Roy CMO | Bitly CMO | WorkSpan CMO | Workato CMO Super Power CMO Super Power CMO Super Power Inside out marketing. Marketing optimization. Micro-targeting. Tara has a love for all things Chip is a marketing leader Bhaskar brings more than 20 customer experience, growth, and with deep expertise in B2B years of experience in building driving strong business impact. enterprise software, category innovative products and taking She has led marketing teams for creation, demand generation, them to market. He is an over 20 years and has a passion digital marketing, account- entrepreneur and a proven leader for growth and results driven based marketing, and growing with startup experience, an advisor marketing. She loves researching, pipeline working closely with to startups as well as leading testing, and finding what works sales, customers, and partners. groups within large organizations, and building new initiatives from He created a new category to like Oracle, Microsoft and HP. the ground up. Nothing is more make WorkSpan the recognized Businesses are adopting software exciting to her than rolling up leader for Ecosystem Business like never before. Prior to her sleeves, finding what works, Management recognized by Workato, Bhaskar was the CPO of and making an impact across Gartner, IDC, Forrester, and Playphone, which was acquired by the business. Having built award other influencers. He leads high- Gung Ho. And prior to that, he was winning global marketing teams performing teams pioneering new the Founder and SVP of Products she loves working and scaling approaches to drive revenue and at Qik. Qik was acquired by Skype a marketing team that will exceed business goals. Chip has in January of 2011 by Microsoft. At grow collaboratively, push the a successful track record leading Skype, Bhaskar was Head of Qik boundaries together, and have fun global and startup marketing Products. while doing so. teams in B2B enterprise software. He is an innovative, cutting-edge and creative thinker, inspiring new, effective marketing approaches. 31