THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Michelle Dave Bornmann Jacques Botbol Boockoff-Bajdek CMO | Association Analytics VP Marketing | Verbit Inc. CMO | Skillsoft CMO Super Power CMO Super Power CMO Super Power Building brand while driving Disrupting a category. Driving purpose deep into an demand at resource constrained, organization. growth-phase start-ups. Jacques Botbol is an international marketer with an engineer’s mind Michelle serves as Skillsoft’s Chief Dave is an entrepreneurial B2B and an entrepreneurial spirit. He Marketing Officer. With 25 years’ marketing executive experienced is currently the VP of Marketing at experience, she oversees Skillsoft’s in marketing strategy, go-to- Verbit, an innovative transcription global marketing strategy, market execution, lead generation and captioning solution with generating awareness, driving and sales & operational readiness. a guarantee of 99% accuracy. preference, and building affinity His career spans Fortune 500, mid- During his time at Verbit, Jacques for the brand. Michelle has made size and start-up organizations has helped grow the marketing it her personal mission to support where he has successfully built from $0 to $100M. Jacques also women in business. Prior to strong teams and consistently has experience as the Head Skillsoft, Michelle served as CMO aligned closely with sales to of Marketing and Strategy at of IBM Watson, where she helped achieve revenue goals. He’s Panorama Software and as a leader to develop the “Women Leaders in managed through rapid periods in the Business Development AI” program. As a prolific speaker of organic growth and growth department at TIGI. He received and writer, she continues to through acquisition, both of which both his bachelor’s and master’s elevate women’s voices while also present unique organizational degrees from Technion – Israel covering topics, including the war and brand challenges. Dave’s Institute of Technology. for talent and marketing in a post- specialties include B2B marketing, pandemic world. She addresses lead generation, SaaS, start-ups these subjects and more as host of and acquisition integration. Skillsoft’s podcast, The Edge. 6