THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Shirley Macbeth Laura MacGregor Mary Leigh Mackie CMO | Forrester VP Marketing | Center for CMO | AvePoint CMO Super Power Internet Security CMO Super Power Practicing what they preach. CMO Super Power Leading with enthusiasm. Collaboration. Shirley is a senior B2B marketing Mary Leigh is an executive driving executive with 25+ years of Laura is an executive-level leader growth and global go-to-market experience increasing revenues and collaborator who leverages strategy at AvePoint. Her global and building brand awareness for an enterprise-wide perspective team leverages an omni-channel global technology companies. to contribute to organizational approach to optimize field and She is adept at elevating thought growth. She has experience product marketing, and spans the leadership profiles to provide more developing and executing B2B globe. With a passion for learning value for audiences, and has a products, services, and marketing and technology, she combines demonstrated record of generating strategies that deliver results and experience, comprehensive demand, building brand exceed expectations. Laura is the tracking and insights, and the latest awareness, and driving revenue Vice President of Marketing for marketing technology innovations. for Global B2B companies. Her the Center for Internet Security, Since joining AvePoint in 2008, specialties include marketing, Inc. (CIS), where she brings an AvePoint’s grown from a few branding, communications, PR enterprise-wide perspective to hundred employees to over 2000 and lead generation. define and execute key marketing worldwide. Mary Leigh received an strategies. She has more than Executive MBA from the leading 15 years of experience in B2B business schools in New York, marketing and joined CIS in 2017. London, and Hong Kong in 2018. She drives the overall marketing She is committed to lifelong strategy including branding learning and global exploration. and messaging, website and content, lead generation, advertising, and events. 21
101 Top B2B Marketing Influencers of 2022 Page 20 Page 22